The start of a new year is a great time to start thinking about whether or not you’re going to be upgrading your website. As an entrepreneur, there are lots of different things you’re focusing on each and every day, that often your website gets left behind.
Using the downtime over Christmas and New Year to plan whether or not you want to make any changes to your website may not seem like the most fun idea, but it is a great way to get a clear focus of what you want for the year ahead. With that in mind, here are 6 ways to upgrade your business website:
- Change The Design
You shouldn’t change a design you have had less than two years, but changing your design is a great idea for those of you that have had your website for much longer. Whether you go for a completely new look and feel across all branding or simply update a few key areas, a brand new design could do wonders for your business. Not on is it great PR, but it’s a good opportunity to optimise your website for your users.
- Make Sure It’s Optimised For Search Engines
Although search engine optimising your content seems like a really big task, it can make a huge difference to your business. Creating content that will allow you to show up towards the top of search engine results means that ultimately you’re bringing more potential paying customers to your site, so it’s definitely worth investing the time into making the change. If you’re really short on time, you can hire an expert to do it for you.
- Take Fresh New Imagery
If you use a lot of imagery on your site but you’re feeling that it’s a little bit outdated, refreshing this could give your website a whole new lease of life. Whether you update a couple of key images or the whole website, you will be surprised the overall difference it can make to the look and feel of your site.
- Change Your IT Provider
Knowing whether or not you need to change your IT provider is a difficult one, but if you’re experiencing lots of technical difficulties and downtime then it is definitely something you need to think about. For clear signs it’s time to change your IT provider, you can visit this site.
- Start Writing Regular Blog Posts
Although this isn’t a one-off change you can make and then leave it, writing regular blog posts is a great way to draw in extra customers. Not only is it great for SEO, but it also means you’ll have lots of great content to share on social media to pull people in. Once they’re on your site for a blog post, chances are they’ll stay and have a look around.
- Add Social Media Buttons
Adding social media buttons on your website is a great way to get people to follow you on your social channels. Ultimately, anyone following you will be able to see your regular updates about new launches and offers, which could potentially bring them back to your website in the future.
Are you looking to upgrade your website? Let me know in the comment section if you use any of our tips.