Adewale Adebusoye on Being the Top MLM Coach in Nigeria
Adewale Adebusoye was an IT project manager making good money when he read Rich Dad, Poor Dad and his life changed. Here’s our interview.
Thank you so much for doing this interview with me, Adewale! We have known each other for awhile now and I’m always glad to see your new blog articles. So, let’s get started!
What was life like growing up and where did you live and what did your parents do for a living?
I grew up in Benin City, Edo state, Nigeria, on a university campus and I grew up in a family that loved books. My mum was a college professor, and my father a medical doctor I had fond memories growing up, and I fell in love with reading.
After a while, we relocated to Ibadan, the oldest city in Nigeria, where I finished my primary school, and began high school. then we finally relocated to Lagos, where I currently reside. Lagos is the commercial capital of Nigeria.
My parents, like most Nigerian parents would do, instilled in me the mindset of excellence, and so I grew up always wanting to be number 1 in anything I did, and to dominate my field. I carried this mindset with me, throughout my high school and college days, and even when I began to work full time.
I always liked to read, to stretch my mind, and to try new things.
You became an IT manager. What was school like for you and had you always wanted to work in the IT sector?
I came in contact with computers in the early 90’s. My mum had an ancient Toshiba laptop with this prince of persia game on it, and I used to play it all the time, and I fell in love with computers.
Computers were quite new then, so I read all I could on my own, and signed up for Extra classes.
During high school. I was kind of average, even though I did well from time to time, then I found out my high school had a computer programming club, I signed up, and fell in love with writing code. I started with BASIC code.
I dropped computers when I went to the UK for my A-levels between 1998-2000, but after that, I decided to follow my passion for computers, and I studied computer sciences at the University of Lagos.
Turned out that I liked it a lot, and I graduated in the top 5% of my class on a Federal Government Scholarship, and I got another scholarship to do Computer Engineering at the Delft University Of Technology In the Netherlands, where I did computer Engineering.
I wanted to work professionally so I did not pursue a PHD.
After working for 2 years in the Netherlands, as a programmer I had some personal challenges, and I was quite unfulfilled with what I was doing, so I relocated to Nigeria to start life from scratch. A lot of my friends felt It was strange, but I had this calling to go back home.
I had looked at the IT landscape and decided to switch from being a programmer to working on IT projects, which is what I did, till I came back into Network Marketing full time.
During this period, I had failed in two Network Marketing companies, but I had attended a company event where I saw Eric Worre on stage in Amsterdam, and I was part of his A-team, before I left the company.
You read Kiyosaki’s Rich Dad, Poor Dad about 10 years ago, and what happened to your views on life?
That book shifted my mindset. And opened my mind to a world I never knew existed! It taught me not to put my financial future in the hands of anyone, and to take charge of my own financial destiny!
I always wanted to be Rich and that book explained it to me. I realized I had to think of building my own assets instead of just working for someone else, and I think that knowledge gave me a sense of dissatisfaction even when I had a job.
Did you believe at that time that you could truly escape the “rat race?”
I knew it was possible, but I didn’t know HOW. I didn’t know HOW it would be possible for me. I knew I would have to start a business, but I didn’t know what vehicle I would use, especially as I came from an academic background where emphasis was placed more on studying hard, getting good grades, and getting a job.
You were introduced to MLM via Skype from a woman. Then you tried two more MLM companies with little success. What did you realize was the problem with your lack of success?
I had moved back to Nigeria, and I was working with a Telecommunications company as a consultant, and I used to do at least 4 hours a day in traffic.
I would leave my home 5:30am just to beat lagos traffic, and I’d get home like 10:30pm. In the process I became overweight, hated my life, and I even gave up on MLM.
Then a friend came by and introduced my current MLM company to me.
I initially rejected him, based on my past experiences, but one thing about me, was I always used to listen to personal development audios in my car, on my way to work.
One day, while listening to “science of getting rich” I realized that my friends offer might be God telling me something.
I did some deep soul searching as to why I had failed in MLM before, and I realized I was the problem.
I failed in those other MLM companies because I gave up too quickly.
So I decided that with this one, I was going to go all in, and all out, and I would become a success even if it took me 10 years.
I just gave my friend the money to sign me up. I didn’t watch any presentations, and I attended my first opportunity meeting for my current MLM company, already signed up!
You devoured self-development books and soaked up knowledge from network marketing leaders like Randy Gage and Eric Worre. How important is mindset in MLM?
Mindset is the #1 foundation you need to get right, if you want to have success in MLM. I am a firm believer that you attract what you put out into the universe.
I am a christian and there’s this Bible verse “as a man thinketh, so is he”, so if you do not have the mindset of a leader, you will keep attracting mediocres into your business. You cannot attract people of a higher mindset if you are not also on that level.
So I am constantly reading books, listening to audio programs, investing in myself via coaching, all because I want to keep raising my mindset to a higher level!
I think it was Benjamin Franklin who said “If you empty your wallet into your mind, your mind will fill up your wallet!”
It’s important to note (and I learned this from Randy Gage) that most of us have been programmed with self limiting beliefs about money, business and success from childhood, and a big chunk of the work you will do on your mind in MLM is to make yourself believe you can achieve success, and that you deserve it!
There was a time I played “the secret” and Brian Tracy audios to myself while sleeping, so they would enter my consciousness.
I remember Randy Gage talking about doing personal development before leaving his home, so he would attract people at that level of consciousness. So it’s very key to keep working on your mindset and elevating your consciousness!
What was the first two years like in network marketing and what was the hardest lesson you learned?
First two years were bittersweet. I was sponsoring new reps, but I had a lot of people quitting and I’d try hard to build a team and they’d get distracted by shiny objects and it would all go south.
I experienced rejection, I would try to help people, and I would get taken advantage off.
But I kept at it because I had burnt my bridges and I was determined to succeed no matter what!
I am from Nigeria, and a lot of people were skeptical about Network Marketing.
There was this belief that it was too hard, and some people in the industry were carrying out unethical practices which had given the entire industry a bad name.
Due to lack of education, pyramid schemes were flourishing in Nigeria and people lumped them with the legitimate MLM companies.
That’s one of the reasons I started my blog, to educate Nigerians, and Africans and people generally that Network Marketing is an honorable profession!
So apart from the obstacles of rejection, attrition, apathy and deception… I had to deal with the negative perception people had about Network Marketing.
The hardest lesson I learned was to be detached from the outcome.
I would get excited sponsoring a new rep, and I’d train them, and they would be so excited, and make all sorts of promises, and then they would quit.
Some would not come for trainings, and I would prospect people and they would not show up for my meetings. Then, I’d have people who would come for my meetings, promise to sign up, and vanish.
But since I am a student of the Network Marketing industry, I knew all these things were going to happen, so It wasn’t so easy to shake my focus.
I learned to be postured and to master my emotions, and focus on developing ME as a leader, and not put my business success in anyone’s hands.
How does a person, particularly a Nigerian, develop posture in MLM and find actual success?
Posture is a universal principle, that anyone can apply to their MLM business.
For anyone to develop posture, they have to have mastered what I call the 4 beliefs. Belief in yourself, belief in your MLM company, belief in your compensation plan and products and Belief in Network Marketing.
You need to know that your opportunity is a gift, and you are doing your prospects a favor by offering it to them.
If they do not see it, then it’s their problem.
You also need to get to a stage where you actually disqualify people from working with you, especially if you see that they don’t fit the profile of who you want to work with.
I’m sure you get a lot of objections from Africans about your business. What are the three most common objections and what is your response to them?
- Network Marketing Is A Scam– I don’t even bother addressing this objection. I disqualify the prospect immediately and I move on.
- I don’t have the money to start up /It’s too expensive – It all depends on the energy the prospect is giving out. If they are giving out positive energy, the kind that says “I don’t have the money NOW, but I will make it happen” then I might work with them and show them how they could raise the money. But if I sense weak and excuse driven energy from the prospect, I don’t bother moving forward. People will ALWAYS find money to spend on things that are dear to them, so If they give the no money/it’s too expensive excuse, I don’t bother.
- I am not a born marketer/ I don’t know how to talk to people- I tell them it’s about learning skills, and that no one was born knowing how to do MLM. Some people have this as a limiting belief and genuinely want to do this business. Once I detect that in the prospect, then I can work with them to remove those beliefs. However, If I see that they are just excuse makers, then I let them go. I only want the best in my business!
I love your blog. How old is it, how many blog posts are on it, and what is the daily traffic like to it?
Thanks for liking my blog! I Started blogging off and on in 2013/2014, after taking Ray Higdon’s TESS (Top Earner Success School) Coaching.
Then in 2015, I got his 3 minute expert course, and I began to take massive action and blog professionally and things blew up for me.
So you could say my blog is 2 years old, tentatively.
I get over 200 visits per day to my blog, and I have 266 published posts on my blog.
What has helped your blog the most get Leads?
Daily content creation. I create content EVERY single day, whether it’s a blog post, or a Facebook live.
Then I share my content using two things: Social Media, and SEO.
I am a member of some blog syndicate groups on Facebook where we share and syndicate other peoples content.
I also share my content to at least 10 MLM groups each both on Facebook and Google plus daily.
Then also on twitter and Instagram.
I also have fan pages where I also share my content. And I am pretty consistent, and so I show up almost daily, either with a blog post, or a Facebook live video with a link back to my blog.
For Search Engine Optimization (SEO) I make sure I get organic traffic from the search engines by doing serious keyword research around MLM, so I know what people in Nigeria are searching for in that niche, and I create blog posts that solve those problems.
I currently rank #1 in Nigeria for some highly searched MLM keywords which gives me traffic and leads even on days I don’t blog!
For video and blog content creation, I use a method called ILT (Invest, Learn, Teach) which I learned from Ray Higdon.
- Invest- Take a course, buy a book, attend an event.
2.Learn- Learn the concepts, and put them in your own words.
3.Teach- Teach the concepts. I started with 3 minute youtube videos where I followed this formula, but now I do Facebook live videos and I just repurpose the content into a blog post.
If a Nigerian wanted to make money fast with you, what would you tell them to do?
There’s nothing like fast money. There’s only enduring and legacy money, and you get that by learning the skills, taking massive action, and committing for the long term. There are no short cuts!
What does “Pro MLM Movement” mean to you?
ProMLM is basically about two things:
1)Helping smart career professionals (bankers, lawyers, doctors, etc) earn a side income via network marketing, and
2) Teaching Network Marketers how to build their businesses online in a professional manner, and also teaching them to think like industry leaders.
I noticed you offer one hour “inner circle coaching.” Can you tell us what that is and who that is for?
It has been upgraded to what I call A half day intensive.
What I do is I sit down with clients, and I take them through a process, to identify their goals, and their limiting beliefs and I work with them to develop a DMO (Daily mode of operation) they can apply to their MLM business.
They also get 30 day access to me for accountability. This is actually for premium clients who want to take their business to the next level, and need to cut through the clutter.
What get’s you leads consistently?
I show up for my audience daily, either with a blog post, or a Facebook live video with a link back to my lead capture page.
And I am very consistent with this!
I share my content all over social media, and via syndication groups, and this gets me leads and more exposure! Without leads, you cannot have a thriving MLM business.
So you have to show up to the marketplace daily so that your audience know that they can constantly expect value from you, otherwise, your audience might forget you!
What is your favorite book right now and why?
Haha..I have so many books I’m reading at the moment, and I don’t have a favorite one, but a book that really touched me is “Magnetic Sponsoring” by Mike Dillard.
In the book, he explains why you need to brand yourself, as opposed to branding your MLM company, why you need to create you INC, where you are the business, and you have your own products, and your MLM is just one income stream.
He also explained why you need to become an “Alpha Networker” if you’re serious about becoming a top earner in our industry.
What are your goals for 2017?
I will Qualify for a car bonus in my primary MLM,
I will Sell over 500 units of my MLM recruiting course, “Instant Recruiting Formula”.
I will Grow my email list of subscribers to 10,000,
I will Host my generic MLM events, where I can offer massive value to people in the Nigerian MLM industry no matter what MLM company they are in.
And of course, I will get more paid coaching clients and raise more leaders in the industry!
What is your favorite quote and why?
“If you want something badly enough, you’d find a way. If not, you’d find an excuse!”
I heard this quote by Jim Rohn some time ago and it stuck with me.
It keeps me accountable whenever I set a goal, and I find myself making excuses.
To get back on track, All I need to do is ask myself…”do I really want it?”, and if the answer is yes, then I push through and do all I can do to make it happen.
This quote shaped my mindset towards people who make excuses.
It could be prospects giving excuses why they couldn’t join, or teammates complaining the business wasn’t “working”.
The more excuses I heard, the more I knew they just weren’t serious about making a change in their lives for the better!
Thank you so much, Adewale! This has been full of insight and value for the readers. I thank you so much!
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