With the explosion of online retail and e-fulfillment, there is an increasing number of business models that are being deployed by retailers to fulfill orders. Some models like Amazon FBA and dropshipping businesses are more prevalent with proven success records, while other new emerging methods are in their introductory stages. The option of selling goods online has created disruptions in the way supply chains were configured, causing new models to appear and disappear on a daily basis. In this blog, we discuss some of the models which have been deployed and achieved a relatively higher degree of success with given market dynamics.
Market-Place Models Being used by most of the mass online retailers, this model is hugely popular and less risky for e-tailers whose main objective is new customer acquisition. Most of the risks are transferred to the supplier, as the online retailers do not own any inventory and associated costs. In this model, the online retailer acts as an enabler for the sale. The same sets of rules are applied to all participants and trust is generated with the help of features like buyer and seller reviews, ratings and guarantee/integrity of payments. Inventory Models Many early birds in online retailing started with this model where they buy the inventory from supplier and then sell them through their online portals. The online retailer owns most of the risk. However being in control of the product enables the retailer to provide a superior post purchase experience to the customer. Keeping visibility on the levels of stock, knowing where the product is physically located and physically performing the picking, packing and shipping functions allow retailers to only accept orders when they have the necessary stock in place. In turn, this will assist in keeping customer expectations and requirements in order and build successful customer relationships.
Managed Market Place Model This business model has become more popular in developing markets, as the online retailer wants to have final control on the quality, branding and documentation of the goods being sold before they land in the hands of the customer. In this model, the supplier owns all the risks except that the goods must pass through various checks in the online retailers’ fulfillment center before being delivered to the customer. There is a need for this kind of model due to challenges with process compliance and quality with suppliers.
Click and Mortar or Bricks and Clicks Model There are few variants that exist within this model: An online retailer opening offline stores to provide look and feel to the products, especially for fashion and non-standardized products. The main online retailers using this method keep low depth and high width of inventory in their physical stores and let customers order online from within the shop. Likewise, offline retailers have started putting their store inventory for sale online. The customers are then either directly served through their own stores or the distribution center. Order online and pick up from the location chosen by you.
Online retailers are creating these pick-points based on the analysis of their customer density and where most of their customers would like to pick up from. Order online and pick up from the neighborhood retail shop. A customer can order online and then pick up from the neighborhood retail store who is in alliance with the online retailer, who then gain a commission from the retailer for assisting with the sale. This model works well for standardized and branded products like FMCG goods. Order online and the online retailer gets it delivered from the nearest retail shop. Very similar to the above model, except that the customer doesn’t pick up, instead the goods get delivered to their door-step. Online Franchisee Model Some retailers are also experimenting with franchisee models where the franchisee, who does not own any inventory, helps you place orders online, through a device.
The order is then delivered to your home. More like a direct sales model, these franchisees act as your sales booking agents. This model helps to reach customers who may not be comfortable with using tech devices to place orders. The omnichannel model is the mix of all above models that offers un-limited choice to a customer for ordering and getting the product. Challenged by online retailing, big traditional retailers have hit back by introducing this model and successfully executing it. Though very complex to manage, the adopters of this model feel that the customers need to be given every choice, in order to delight and retain them as this is the only way to prevent their existing customers from switching retailers.
Adapting to Your Market The evolution of technology is changing the way our world once bought and sold. The changes are happening so fast that any player who is part of the fulfillment chain can become extinct if not in tune with these market conditions. The overall understanding of retail as a business and the continuously changing market dynamics make it imperative for any retailer adopting any of the models stated here to choose an e-fulfillment partner that brings this knowledge to the table. At BCR, we are in tune with these changes and continuously building our knowledge to provide a best-in-class solution to any e-fulfillment model of your choice.
Dropshipping is another popular fulfillment ecommerce business model and may be a retail fulfillment methodology wherever a store does not keep the merchandise it sells available. Instead, once a store sells a product, it purchases the item from a 3rd party and has it shipped on to the client. As a result, the merchandiser ne’er sees or handles the merchandise. The biggest distinction between dropshipping and also the normal retail model is that the mercantilism merchandiser does not stock or own inventory. Instead, the merchandiser purchases inventory from a third party – sometimes a middleman or manufacturer – to meet orders. Want to urge started even faster? be part of our free active coaching session and find out how to line up a web store, bit-by-bit, mistreatment dropshipping to meet orders.
You’ll find out how to search out awful merchandise you’ll be able to quickly import and start mercantilism straight off. Can’t create it? Register to urge the recording when the event goes live. The dropshipping model encompasses a variety of advantages and drawbacks: Benefits Less Capital Is needed – most likely the most important advantage to dropshipping is that it’s potential to launch Associate in Nursing ecommerce store while not having to take a position thousands of greenbacks in inventory up front. historically, retailers have had to hold up Brobdingnagian amounts of capital buying inventory.
With the dropshipping model, you do not have to be compelled to purchase a product unless you already created the sale and are paid by the client. while not major up-front inventory investments, it’s potential to begin a in dropshipper business with little or no cash. Easy to urge Started – Running Associate in Nursing e-commerce business is far easier once you do not have to subsume physical merchandise. With dropshipping, you do not have to be compelled to worry about: Managing or paying for a warehouse Packing and shipping your orders Tracking inventory for accounting reasons Handling returns and incoming shipments Continually ordering merchandise and managing stock level Low Overhead – as a result of you do not have to be compelled to subsume buying inventory or managing a warehouse, your overhead expenses are quite low. In fact, several in dropshipping businesses ar run from a central office with a portable computer for fewer than $100 per month. As you grow, these expenses can doubtless increase however can still be low compared to those of ancient brick-and-mortar businesses. Flexible Location – A dropshipping business are often run from concerning anyplace with a web affiliation. As long as you’ll be able to communicate with suppliers and customers simply, you’ll be able to run and manage your business. Wide Selection of merchandise – as a result of you do not have to be compelled to pre-purchase the things you sell, you’ll be able to provide Associate in Nursing array of merchandise to your potential customers. If suppliers stock Associate in Nursing item, you’ll be able to list if available on your web site at no extra value.
Easy to Scale – With a standard business, if you receive 3 times the maximum amount business you will sometimes ought to do 3 times the maximum amount work. By leverage dropshipping suppliers, most of the work to method extra orders are going to be borne by the suppliers, permitting you to expand with fewer growing pains and fewer progressive work. Sales growth can invariably bring extra work – particularly associated with client service – however business that utilize dropshipping scale notably well relative to ancient ecommerce businesses. All these edges create dropshipping a awfully enticing model to each starting and established merchants. sadly, dropshipping is not all roses and rainbows. All this convenience and suppleness comes at a value.
Disadvantages Low Margins – Low margins ar the most important disadvantage to in operation during a extremely competitive dropshipping niche. as a result of thus|it is so} simple to urge started – and also the overhead prices ar so bottom – several merchants can established search and sell things at low costs in a trial to grow revenue. They’ve invested with thus very little in obtaining the business started in order that they will afford to work on minuscule margins. True, these merchants typically have low-quality websites and poor (if any) client service. however that will not stop customers from examination their costs to yours. This increase in cutthroat competition can quickly destroy the ratio during a niche. as luck would have it, you’ll be able to do heaps to mitigate this drawback by choosing a distinct segment that is similar temperament for dropshipping.
There are also inevitable inventory problems – If you stock all of your own things, it’s comparatively easy to stay track of that things are in and out of stock. however once you are sourcing from multiple warehouses, that are fulfilling orders for alternative merchants, inventory changes on a usual. Whereas there are ways in which you’ll be able to higher adjust your store’s inventory together with your suppliers’, these solutions do not invariably work seamlessly, and suppliers do not invariably support the technology needed.
Shipping Complexities – If you’re employed with multiple suppliers – as most drop shippers do – the merchandise on your e-commerce website are going to be sourced through variety of various drop shippers. This complicates your shipping prices. Let’s say a client places an order for 3 items, all of that is obtainable solely from separate suppliers. you will incur 3 separate shipping charges for causing every item to the client, however it’s most likely not knowing pass this charge on to the client, as they will suppose you are grossly overcharging for shipping! And notwithstanding you probably did need to pass these charges on, automating these calculations are often troublesome. Supplier Errors – have you ever ever been everlasting for one thing that wasn’t your fault, however you had to simply accept responsibility for the error anyway?
Even the simplest dropshipping suppliers create mistakes fulfilling orders – mistakes that you must rectify and pay for in many cases. And mediocre and low-quality suppliers can cause endless frustration with missing things, unskilled shipments and low-quality packing, which may injury your business’s name. Just be warned that dropshipping is not an ideal, stress-free business model by any means. The model has some definite blessings however comes with variety of logistical complexities and issues you will need to be ready to address. We’ll be examining these issues – and the way to best address them – in future chapters. the great news is that with some careful coming up with and thought, most of those issues are often resolved and want not forestall you from building a thriving, profitable Amazon FBA and/or dropshipping business.