As a business owner, the cornerstone of your company isn’t the products or services you sell, it’s your website. A badly designed website is pretty hard to look at which doesn’t invite customers to stick around.
Bad web design examples don’t end at the way it appears to the user. If you’re missing links or the text is difficult to read, customers won’t be able to navigate through your site to buy your products or find out more about your services.
Do you feel like your website might be lacking? Keep reading to learn more about what makes a bad website.
1. There’s No Clear Message
Customers form an opinion of you in only a few seconds. If your page loads and they can’t find out any information about you or your company name is missing, they aren’t going to stick around.
Upon first looking at your homepage, a person should be able to clearly see who you are and what you’re selling. They aren’t going to want to navigate through several webpages to find that info.
2. You’ve Got Too Much Going On
Your website needs to have a clean layout. You see a lot of poorly designed websites with clutter all over the place. It makes it hard to navigate and it’s not easy on the eyes.
Not only is clutter ugly but the more you have on the page, the more time it takes for it to load. The average person will only sit on your site for 15 seconds. Remember that when deciding how much to put on one webpage.
3. Failing to Optimize for Mobile Users
Over 70 percent of all people browse using their smartphones. So, one of the worst web design mistakes you can make is not optimizing for mobile users in mind.
Web design companies will tell you that your website should automatically detect when someone is accessing it on a smaller screen and make necessary adjustments. If it doesn’t do this, your site will be pretty hard to navigate.
4. You’ve Got Social Media Icons at the Top
You do want users to go to your social media page but not before they explore the rest of your site. Having your social media icons at the top of your page encourages this.
Once the user goes to your social media page they may decide to follow you which is a plus but they will get so lost scrolling through that they’ll forget all about your website.
5. Your Font is Hard to Read
Your users shouldn’t have to squint to read the content on your webpage. The font size should be 14px and above and choose an easy to read font such as Sans Serif.
Bad Web Design Examples That You Should Avoid
Your website is the cornerstone of your business. It’s how customers learn about you and buy your products. If it’s hard for them to navigate through it, they won’t stick around to learn more.
Keep these bad web design examples in mind when you’re making your site to keep customers from turning away.
Looking for more ways to spruce up your site? Check out our website daily for more articles like this one. Visit the Marketing and Tech section of the Everything Entrepreneur Blog to learn more about web design and UX.