A total of 87% of people is the number of people who now search online before buying products. The question is, have you done the SEO work needed to show up in the top search results of Google and Bing? The amount or relevant organic search engine traffic could be the difference between your business just surviving or thriving.
Are you not convinced that local SEO is worth the investment? Keep reading to learn about the benefits of local SEO that make it worth doing.
Show up on Map Results
Google Maps makes up a large part of its search results. It shows up at the top whenever you search for a local service. It is a problem if your business doesn’t show up there.
You will need to sign up for a Google My Business account if you want to be on the map literally and figuratively. Once you enter your verification details, searchers will be able to browse businesses in their area and find their way to yours.
Increase Your Reviews
Most customers do research online before they visit a store for the first time. The good thing about local search results is that you can ask customers to leave reviews on your business.
Having good reviews show up in search results will help your company stand out from your competition. Even better, you will get a higher ranking on the map when you get more great reviews.
Reduce Your Ad Budget
It gets expensive to pay for advertising online. You are stuck in a cycle of paying for every visit to your website. Even then, not everyone will buy from your company.
Local SEO offsets this problem. You might pay some money up front to get the initial localized SEO work done. However, once you get a high ranking on Google, you will be able to take advantage of free search engine traffic for as long as you’re on the first page for your keywords.
Figure Out Customer Intent
Have you ever wondered why a customer landed on your website? With local SEO, this information is at your disposal.
Google My Business offers you more than just a place on the map. It also lets you know what search queries your users type in to find your company. You can use this information to optimize your website to cater to what your users want to see.
Get More Web Traffic
You have more opportunity to get website traffic outside of Google Maps. Google Maps and Waze are just the tip of the iceberg with proper local search engine optimization. If you focus on keywords related to your industry when optimizing your website for SEO, you will be able to rank for many more keywords.
Read the ultimate SEO guide to learn the benefits of SEO and figure out how to create content that caters to what people in your area are looking for. If you provide them the best answers to their questions, you will be able to build trust and get new business.
Don’t Underestimate the Benefits of Local SEO
You don’t have to spend money every time you want to grow the traffic to your website. The benefits of local SEO will ensure that you always have people finding your business. Get started today so you can start taking advantage of search engine traffic as soon as you can. It could be the difference-maker for your business!
Of course, there is more to SEO than just local search engine optimization. Head back to our blog to discover our best SEO tips to rank higher on Google, Bing, Yahoo, and other top search engines!