Whilst it’s a definite priority to have a website that’s appealing and attractive with the use of great graphics, images, fonts, and so on, the content you have on your site matters as well. It’s a bigger deal than ever because most audiences have become a lot more selective, wanting content that is rich and informative, and relevant. The content of your site can say a lot about your business – what it is, where it is heading, and what you can offer – so your content has to complement your overall image and the impression you would want to give to your visitors. More than this, you need content that engages your audience and makes them stay. The proper content also goes a long way in terms of boosting your search engine rankings, as any SEO expert will tell you. But how can you improve and enhance your website’s content? Here’s your best guide.
Understand Your Website’s Purpose
It’s basic, but before changing anything on your site, you first have to know and understand its purpose. Even if you have the best site – but you don’t know what you want your site to achieve – you will never really be able to improve it. Aside from understanding your website’s overall purpose, you need to understand the purpose of every page on it. Every page should have a sole objective. For instance, your website’s home page can encourage your visitors to act and explore your site more deeply. A blog page can help generate new site traffic, whilst a page dedicated to your products can serve to boost your sales. Once you understand the goal of each page, you can easily break it down and create content based on each page’s purpose.
Know Your Visitors And Users
Anyone involved in marketing will already know that you need to understand your visitors – but it is also critical if you want to come up with a website that helps you achieve your objectives. Have a good understanding of your audience and visitors so you can tailor your site according to what they are looking for and what they want. As website content experts like Expre Digital Ltd recommend, identify them first – who are they? What kinds of problems or issues do they have? Can you help them solve those problems, and how? It would be a good idea to come up with a persona for your users – a profile of the people with whom you want to transact. Note down who your ideal audience or customer is, and be descriptive. Include aspects such as their job titles, their favourite gadget or device, their salary scale, their main problems or frustrations, their goals, and what they do when they have spare time.
Have A Good Knowledge Of Your Data
In today’s Internet world, you have access to immense data – a tremendous amount that can help you have a better picture and perspective of why your site isn’t performing as best as it could. This is where Google Analytics comes in – it can help you figure out why your audience isn’t staying and what they are doing. Check the Behaviour Flow feature so you can know where your users are leaving, and this will give you a better idea of why they leave. Carefully evaluate every page and site blog post, then take note of any opportunities or breakdowns – and act on it.
