David Lee: Helping You Catch Your Dreams Rather Than Chase Them
David Lee is a coach, branding expert, attraction marketing specialist, and internet marketing blogger. Here’s his powerful story.
Thanks so much for this interview, David! I’ve been aware of your blog for some time and excited to learn more about you. So, let’s get started!
Where were you born and raised, what was childhood like, and what did you want to become when you grew up?
I was born and raised in Garland, Texas. I had a pretty normal childhood. I loved sports, went to public schools and played Texas high school football.
What I wanted to be changed a few times—football player, doctor, writer, etc. But I always had an entrepreneurial spirit. I loved creating my own things.
What did your parents do for a living, and was there any Entrepreneurship in the family?
My dad was a supervisor for Verizon and my mom worked in the Garland School District in a few different roles. My parents were always encouraging for anything I was involved in or wanted to peruse.
I collected sports cards during the boom years of the late 1980s through mid-1990s (still do, actually). I remember my mom driving me around to different sports card shops and weekend shows so I could buy and trade for cards I was looking for. This is when the Dallas Cowboys were winning Super Bowls, so it was a perfect storm for me.
I’d say that’s probably when I first dabbled into entrepreneurship. I kept track of all my cards, knew their values and knew what I wanted to add to my collection. It was good practice, anyway!
When and how did you discover network marketing, and what were your first two years like?
I knew of the network marketing/direct sales industry as a young adult. I actually got involved in a couple opportunities, but I didn’t get serious about it until about 2009.
Like most people, I went to college to get a “safe” job with benefits. I actually lucked out and landed my dream job. I basically got paid to do what I was already doing as a hobby in the sports collecting world.
I interviewed and wrote about hundreds of pro athletes. I got to work with the NFL and NBA. But after seven years, I was laid off.
My wife and I had three kids at the time, including a 3-month-old son.
I quickly realized that I needed to get busy building income streams that I owned and controlled. I’ve been very serious about that ever since, and I guess you can say that I’m addicted to residual income. It wasn’t long after that when I discovered an opportunity that was a terrific fit for me.
My first two years? A lot of learning. A lot of growing. A lot of time spent building relationships and expanding my network.
I’ve worked my business very part time, but it has been awesome to earn extra income on my own time, because my wife stayed at home with the kids.
We have four kids now and my business has allowed her to raise them at home, which was always our goal. But now I’m making plans to transition into more full-time.
What was the biggest lesson you learned, and what is the best advice you have for new marketers?
Oh, wow! There have been SO many lessons. If I had to pick out one lesson (which is incredibly hard to do) that has made the biggest difference in my business, it would probably be this:
You have to give yourself time and opportunities to grow as a business owner just like you have to give your business time to grow.
Growing a significant source of income isn’t easy, and it shouldn’t be. So, you’re going to have to grow along with your business. I think way too many people in this industry miss that, or they quit before they understand that.
Other advice for new marketers would be to have a strong, deep understanding of why you’re doing it. That will be the core and anchor of everything you do in the business.
Know that this business, like any business, is a numbers game. You have to go through a lot of NOs to get to the few YESes. If you approach it with that understanding, you’ll be prepared for the reality of growing a business.
Also, plug into your system, follow those who have already been down your path, and let them coach you. Leverage them. This business is a lot more fun when you work it with a team.
Finally, don’t quit. I tell my new consultants (we call ourselves consultants) to give the business a year, or don’t give it a day.
Everyone is excited at first, and that’s great, but what matters is what you will do when the excitement wears down. The winners are the ones who push through and just don’t quit. Set goals, because without goals, there’s no way to measure success.
You offer coaching on your blog. Who are your ideal clients and what do you work on?
I love empowering people to create their own streams of income. I believe that’s more possible today than any other time in history. So, I love working with ambitious home business entrepreneurs—network marketers, freelancers, contractors, etc.
I’m the former managing editor of Success from Home magazine, and I’ve created a lot of other magazines, marketing materials and training guides for home business owners and hundred-million-dollar companies. I’ve worked with all different types, and have learned a lot along the way. I’m always learning something new or better.
My blog offers tips and coaching for network marketing professionals and anyone wanting to grow their home business online. I focus on helping people attract their dream customers and clients. I do this through blogging, videos, online courses and personal coaching.
How important is Attraction Marketing today, and what exactly is it?
Attraction marketing pretty much sums up everything I do to build my business. It’s also what I teach to my business partners, clients and students. Anyone with a passion and expertise can be successful at attraction marketing.
Why? Because attraction marketing is essentially sharing your passion and expertise with the world in different ways. It allows you to be you. And in doing that, you will attract the people you’re looking for. I call these people your dream customers.
Attraction marketing is the opposite of traditional advertising or “push marketing.” It’s more like “pull marketing.” It’s when people want to do business with you because they view you as a trusted authority. That’s an awesome thing when that happens. Plus, it allows you to set up an online presence that works for you 24/7.
What is the best way for you these days to generate Leads and can you give us a particular technique you use?
For me it’s all about creating targeted content that serves a specific audience. It’s providing value, answering questions and solving problems. I do this through blog posts, videos, social media posts and online courses.
Basically, I discover problems and questions that my target market has, and then I create different pieces of content that solves and answers those.
I also spend time in message boards and Facebook groups to get ideas and see what problems people are having. If I see something that I can help with, I simply send them a message letting them know what I have a piece of content that might help them.
I’m paying a lot more attention to video, which has gotten hotter and hotter. It’s really the best way to communicate to and connect with people, and show your personality.
On my site, I offer a free video training on how to attract and land your dream customers. I also have my eBook available for free—The Secret 6: Six Pro Writer Secrets to Go from Blog Beginner to Master in a Week. I use these to generate leads, but it all comes down to providing value to your target market.
I love your blog! When did you start blogging, how many posts are on your blog, and what is your traffic like?
I’ve actually been blogging on several different websites for years. But it wasn’t until last summer that I finally started bringing a lot of that together in one place on my current website. I wanted to have one central home that I could use to help people grow their business.
I try to publish one blog post per week, because that gives me time to optimize it, promote it, and create any resources for it such as free downloads or videos.
Traffic is a little less than 100 unique views a day, but it’s still new. So, all the links are pretty new. I love getting any traffic to the blog, but I also like using it as a tool to help solve people’s problems. It’s cool when I see someone have a specific issue, and that I can use a particular blog post or video to help them.
What is your favorite book right now and why?
Currently, I’m about halfway through Dotcom Secrets by Russell Brunson. I’ve been making some changes to the way I do email marketing (something I wasn’t doing earlier in my career).
That book has some awesome tips that you can put to work right away. It’s all about creating online systems and funnels to eventually get to your dream customers.
What are your goals for 2017?
I have a few, and one of them I’ve already accomplished! It was to create a 52-week blog post topic list, which I did on my dry erase board.
So I have an entire year of blog topics already mapped out. I even wrote a blog post about planning a year’s worth of blog posts.
I’m getting very close to promoting to the second-highest level in my network marketing company. Rank-wise, it accounts for roughly the top 0.1% of the entire company. So, pretty pumped about that.
Outside of business stuff, I want to lose the 15 pounds that I’ve gained back, take a family vacation and spend more time with my kids activities.
What is your favorite quote and why?
I’m going to have to drop two on ya:
“Try not. Do, or do not. There is no try.”
I’ve always loved this from the wisdom of Jedi Master Yoda. I’m not one to quit things, so this has always served me well. Give it your all. Anything less is just cheating yourself.
“Men are anxious to improve their circumstances, but are unwilling to improve themselves; they therefore remain bound.”
I love this because so many people want more or want to improve their life, but for some reason aren’t willing to work on themselves. It’s as if once they get out of school they stop learning and growing. Bottom line: if you want things to get better, you have to get better first.
Thank you so much for this interview, David!
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