Daz Baldwin on Lifestyle Engineering, Law of Attraction, and MLM

Daz Baldwin on Lifestyle Engineering, Law of Attraction, and MLM

Daz Baldwin on Lifestyle Engineering, Law of Attraction, and MLM

Daz Baldwin was on the corporate treadmill and hated every minute of it. He then discovered network marketing and his life has never been the same.

Wow! Thank you Daz for this interview. I love your story and would love to learn more about you. So, let’s dive in.

Where were you born and raised, what was childhood like, and what did you want to be when you ‘grew up?’

I was born in Hampstead, London UK and lived in various parts of london throughout my childhood. You could say it was a fairly humble upbringing as often both of my parents had two jobs, to help support the family.

The earliest thing I can remember wanting to be was a pilot, as we lived near the airport and I saw a lot of planes flying over head. After that it was a footballer and then rockstar!


What did your parents do for a living and was there any Entrepreneurship in the family?

As far as I know, there is no history whatsoever of entrepreneurship in the family. My father was in purchasing for a telecom company and my mother worked a number of different part time jobs over the years, as well as looking after the home.

I think it was probably the humble beginnings that influenced me towards looking for something better or more fulfilling in life and not wanting such a situation for my family.


How did you get onto the corporate treadmill with energy trading?

After coming back from travelling Australia in 1995, I worked at Mobil Gas, which exposed me to an industry I never knew existed – energy trading. From Mobil I progressed on to BP and finally moved into trading.

The UK electricity trading market was just starting and I was in the right place at the right time to get involved in the day to day trading and so you could say I was on the ‘treadmill’.

At the time I loved it, but that feeling gradually diminished. This led me to transition into more of a project role, organising the setup of various new trading markets, and then at the end of 2006, I was given the opportunity to take voluntary redundancy (severance).

I say opportunity as this was a pivotal point in my life that changed everything. I started my own consultancy business and never looked back!


What was the downside of a corporate life?

For most people, a solid corporate job is seen as the best thing. However, for me there was something missing. Just being directed to do tasks and not being able to directly change things or have my own input had always been a frustration.

I have always had a yearning for owning my own business in some form and so when I finally had the opportunity to do so, whilst it was scary to make the leap, it was also strangely liberating.

There are a lot of benefits to having a regular salary coming in, especially when you have a mortgage and family, but this can so easily smother any spark of creativity or entrepreneurialism and before you know it, you only have regrets for the things you didn’t do!

That said, being a consultant wasn’t exactly the entrepreneurial life I had hoped for. I was still effectively doing the same things for other people with no creative input, I was just paid more. This also involved commuting internationally every week, living out of a hotel and having to answer to some pretty aggravating people.

You discovered personal development. What inspired you to learn all you could through audio and books about personal development?

In 2010 things changed considerably, as I was blessed with my kids. The twins arrived prematurely and literally everything changed and it was around this time that I first discovered the whole concept of personal development.

Just the idea that we can be and do anything we choose to, without having to conform to what society thinks is normal, was so inspiring and powerful that I was hooked.

The more I read and watched, the more I wanted to learn and I think this probably led me along the path of self discovery to the realisation that my marriage wasn’t right for me, despite the kids being still so young.

It was through embracing personal development that led me to learning about the law of attraction and I believe it was this, that allowed me to meet the love of my life, Finky, after which everything has again shifted in an amazing way.


How has Law of Attraction worked in your life, and how does someone activate LOA?

As previously mentioned, learning about and embracing The Law of Attraction has had a massive effect on my life. Not only for me to meet Finky, but also in a very practical sense.

The market that my consulting business  worked in, really dried up at the end of 2013 and so essentially for almost all of 2014, I had literally no income.

This was a very tough and humbling period of time and I put my survival down to the support and love from Finky and the fact that I meditated and used affirmations on a daily basis.

The effect of this was that despite having no income, I seemed to manifest money into my life on a number of occasions, through previously unconsidered sources. This definitely ‘proved’ to me that the law of attraction exists.

I would say it’s actually very easy to activate the LOA, but this in itself is the most difficult thing. By that I mean all you need to do is not only think about what you want as if you already have it, but also feel the actual emotions of having it.

At the same time, eliminate all negativity and negative influences from your life. It’s this simplicity that people struggle with, as people say ‘it can’t be that easy, if it was, everyone would do it!’ The thing is, most people don’t do it, purely due the misconception that such things have to be difficult!

When did you discover MLM, and what was your first two years like?

Towards the end of 2014, my financial situation was the worst it had ever been.  Despite having manifested money on a number of occasions to keep us barely going, my overall position was well below zero and I was sitting with around $50k of debt, being supported by my girlfriend and not being able to send any money to my ex, to support my children.

For the first time ever, I was claiming unemployment benefit and things were as bleak as they could be. However, I kept on meditating and using affirmations and then ‘out of the blue’ one day I heard about two things that have since enabled me to turn everything around.

Firstly, I was introduced to a business opportunity and my great friend Ben had recommended me for a job at the same company as him. The job worked out and enabled me to finally have a monthly income from which to contribute to the household and support my kids.

The business opportunity was perhaps less of an easy road. I had never looked at a MLM company before, or really knew what they were all about and so I literally did around a month of research and due diligence to look for the ‘scam’ or ‘catch’, as the business model and overall idea looked so obviously great!

Naturally nothing negative of any relevance was found and so I signed up after 4 weeks. Yes, I am that prospect that wants to ‘think about it’, so imagine if my sponsor hadn’t followed up…?

I watched all the provided training, attended the weekly webinars and compiled my list of 100 people – in fact everything that I was not only instructed to do, but also had read what you’re ‘supposed’ to do.

For the next 18 months I did all the classic activities that almost everyone does. It’s almost like the stages of grief…

– Hassle the hell out of your warm market

– Post all over your Facebook wall and page about how great your products and opportunity are

– Join and post in all of those Home Business Facebook groups about how great your products and opportunity are.

Though I did sponsor a number of people and had some commission payments, I was not really running a successful MLM business, but more of hoping things would change soon.

I did a lot of training, listened to podcasts and attended webinars run by some of the biggest leaders in the industry, outside of the company I was with, but I  always failed to implement what I had learnt. This had the obvious result of changing nothing.

It was then that I discovered that by adding value to the market and focussing on helping others, I started to get better results.

The more I reached out and helped, the more people wanted to to speak to me and oddly, the more I gave away, the more I actually sold!

This breakthrough helped me to re-focus my approach and marketing and has led me to where I am today, helping many home business owners around the world, make things a little better for themselves and their families by coaching and mentoring them on their businesses.


What are the three best tips you have for new network marketers?

From my experience and speaking with a lot of other leaders out there, my three best tips are as follows:

  1. Brand Yourself – I cannot hammer this point enough! It’s said that people join people and not products or or companies, so why are you just promoting your company and products everywhere? You are not the company, you are not the products, you are YOU! When you are starting out, don’t get hung up on all the irrelevant little details like  your ‘logo’ or colours/font on your website. At this stage, nobody cares. All you need to be doing is establishing yourself as someone that cares about your market’s pain and needs and how you can help them. It’s this activity that will really generate your brand, not a logo or fancy name. This leads nicely to point two.
  2. Add Value – Once you have established and understood what the pains and needs of your particular market is, overwhelm them with valuable content. This can be written, audio, video or a combination, but create regular content that is valuable to your market. Do this consistently and as Ray Higdon says, ‘You’ll build an empire’. This is another reason why it’s vital to be passionate about your product or service. You must  have more than a keen interest in the subject, so your honest enthusiasm shines through when you are delivering content, as opposed to just selling or promoting something because you can earn some commission. Remember people join people and don’t care how much you know, until they know how much you care. So if you are wondering why nobody takes you up on your amazing offer, consider whether you are genuinely wanting to help them or just make some money.
  3. Focus on the activity not the goal – This is perhaps an unusual one but very powerful. It’s important to set goals, but and this is a huge BUT, if you don’t actually do anything, nothing will happen. So, set the goal and detail the activity needed to achieve it and then just concentrate on those daily activities. Sometimes the bigger end goal can seem overwhelming or potentially out of reach, but by just focussing on the small steps each day, you’ll find you’ll achieve more and reach the goal a lot easier.
  4. I want to throw in a fourth bonus point – Find a solid mentor/coach. Everyone is different and your needs will be different to mine when it comes to coaching/mentoring. However what is consistent is the fact that having someone to work with you in a way that best serves you (and not them by the way!) and help to hold you accountable, can really help you to grow your business quicker and more efficiently, so you don’t waste a lot of unnecessary time and money. This is one of the aspects that I enjoy most about this business, helping others to create the life they want.

How important is providing value instead of spam to the marketplace?

As I mentioned earlier, when you provide value through content to your marketplace, they see how you care about their needs and this builds trust. So the more you do this, the more they will get to know and like what you are providing.

People do business with those they know, like and trust and the best way to do this is to GIVE them what they want, as opposed to trying to SELL them something through spammy posts. After giving so much value, then and only then have you earned the right to sell them something.


I love your blog! How old is it, how many posts are on it, and what is your daily traffic like?

My blog in its current form is just under a year old now. I had previously had it running but I was less active on it. I am still getting used to blogging on a more regular basis, as well as all the other business activities, so please bear with me for now ;o)

I haven’t currently got that many posts, but I do feel that the ones I do have address some good areas that a lot of people struggle with and I’ve had some good feedback.

I’ll be honest, currently my website traffic is low and it’s something that I obviously want to grow. I know that regular content will hugely affect this along with some better SEO work, so this is being looked at.


Should every network marketer blog and why?

Despite my previous answer about not having a lot of traffic, due to lack of regular content, I would wholeheartedly recommend that any network marketer have a blog. It’s your site, that you own and so you can emphasise your brand and valuable content for your marketplace all in one single ‘hub’.

This way, you can always direct people to your blog for further information or valuable content. It streamlines your branding and increases your credibility with your audience, especially if you have your own domain name.

Remember you don’t own your page on Facebook, Instagram, Twitter or YouTube and any of these can either close your account or close down altogether without any notice. Having your own blog is the only way to stand out in the marketplace as YOU.


What is “Lifestyle Engineering”, and when and why did you coin that term?

It’s essentially looking at the mechanics of your lifestyle and re-engineering them to be more effective or more efficient towards your goals. I came up with the term in 2013, when I was developing a lifestyle coaching program.

Often like with an engine for example, there are specific aspects of your life or business that if changed, make a very big effect on the bigger picture. Therefore by focussing in on what these are and making the relevant changes, you can be a lot more successful.


What’s the best way to generate leads for you these days, and can you share a technique?

Again, it’s all about adding value. I share content in numerous places across numerous platforms and do Facebook Lives and this brings me in a lot of leads.

One easy technique you can do is to look around at all of the people posting about their product or opportunity and reach out to them. Initially make conversation and build some rapport.

You can probably help them to have a better approach and in doing so, you are showing yourself as a leader, which helps with your branding (see how this is all linked?). Share some value and help them. You’ll build a huge following by helping people.


What is your favorite book right now and why?

Wow, there are so many! One book I always recommend, to develop a really solid mindset is The Obstacle is The Way, by Ryan Holliday

Anything by Grant Cardone, but especially the The 10X Rule

Gary Vaynerchuk is just amazing and his third book, Jab, Jan, Jab, Right Hook is a real ‘how to’ on using social media for your business.

One final book I’ve only just finally read is ‘How to Win Friends and Influence People’ by Dale Carnegie. An absolute must-read, up there with Think and Grow Rich I would say for  developing the right attitude and mindset for success in both business AND life.


What are your goals for 2017?

It’s taken me awhile to align some goals and aspects in my life and so this year I am now more focussed than ever to achieve them. A few of my goals are:

I am earning the famous $10k a month

I have helped 100 people to create the life they want

I drive an Aston Martin


What is your favorite quote and why?

I love the Zig Ziglar quote “You Can Have Everything in Life That You Want if you Just Give Enough Other People What They Want.”, as this really sums up how things work. If you add enough value to the world, you’ll be rewarded.


Thank you so much for this interview Daz!

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