Digital Marketing 101 – Online Advertising Beginner Basics

digital marketing 101 guide online advertising tips internet branding basics

The importance of marketing is not lost on any business owner. Anyone who has lived in this world without their head stuck in the sand can understand that to get people to come to your business, you need to let them know about your business.

But what sort of marking is effective in today’s modern age where endless ads become white noise for consumers?

Marketing That Stands Out

The fact of the matter is, in this rapidly changing digital age attention spans are short, and just aren’t going where they used to. If you have shelled out large sums of money for a fancy sign, you may be disappointed to find out that people are not even looking at it because they are looking down at their phones.

Or worse, they see your marketing and ads, but just don’t really notice it.

If this sounds like a problem you have run into you are not alone. Many people struggle to adapt to the modern age. But it is time to step your game up with a comprehensive digital marketing strategy.

This article about online advertising will provide you with a quick education in digital marketing in less time than you think!

Social Media Marketing

Social media marketing is the first step in our digital marketing 101 tour. If you think of social media as a place where only kids go to amuse themselves, you are dead wrong. Social media sites like Twitter, Instagram, and TikTok are the new cultural hubs of the world. These platforms and apps are the new town square so to speak.

The first step is to figure out which social media platform or platforms is best for you.

A more formal business that focuses on interaction with consumers might prefer the text-based style of Twitter. A more stylish, visual-aesthetic-based company would benefit from using the image-based platform of Instagram. A business geared at teens should aim for TikTok — a platform that emphasizes youth and energy.

Once you have figured out where to go, you have won half the battle. From there, use each site’s service to help you start advertising.


SEO is one of those pesky acronyms that always seem to pop up. But it is extremely important. It means search engine optimization, and it is the way that new clients are going to find you in the 21st century.

Search engine optimization deserves a whole essay to be written about it — but we don’t have that much time here. To put it simply, it involves strategically placing keywords on your website so that search engines — like Google, Bing, and Yahoo — will direct customers to your website rather than your opponents.

Unfortunately, we can’t go into more depth than that here. However, services, like Revcontent, are helping businesses just like yours step up their digital marketing game every day. If that interests you, visit the SEO section of our entrepreneurship blog for additional insights.

Step Up Your Digital Marketing

The world is changing fast and attention spans are getting short. How are you going to keep up with this rapidly changing world of internet branding?

There is no use fighting the flow of online advertising. Digital marketing is here to stay in the world of modern marketing. Thankfully, there are many options out there for you to get your marketing game on.

Once you understand social media marketing and SEO, you’re well on your way to becoming the business tycoon of your dreams. If you enjoyed this article, check out our Marketing and SEO sections now! We guarantee you will find something to help you learn to earn!