There is a lot of competition out there for your business, making its appeal from the outside more important than ever. As well as competing with other businesses in your area, you are also competing with the world of online. It is a fierce competition, which is why it is crucial for your brick and mortar business to find its edge. As legendary CEO Jack Welch once said, “if you don’t have a competitive advantage, don’t compete!”. That advice applies to Fortune 500 global corporations as we all mom and pop retail stores.
Does your business draw people in from the outside? Perhaps it is time to give it a makeover, or face the risk of business bankruptcy. Take a look at these suggestions for helping build the curb appeal of your business that will bring in people from the outside.
Makeover your signage
Your signage can be an important element of your business. Having signage that stands out, while reflecting your brand and what you stand for, can help people recognize and remember you. Take a look at some innovative signage ideas and transform your outdoor signage so that people stand up and take notice. If you are opening up a new storefront location or making major upgrades, channel letter signs can help as well to build awareness and anticipation with customers. Make sure the signage is bold for the best results.
If you really want to draw attention to your brick and mortar business, you need something incredibly eye-catching like a 30 foot flagpole flying a flag with your company logo on it, or just a classic American flag. Not many stores will have such an impressive display so it will really help your business stand out.
Landscape your outdoor area
A business with an attractive front or outdoor area can have a lot of curb appeal for passers-by, especially if you own a business in the hospitality industry. To transform your outdoor area, hire some commercial landscape contractors who can work with what you have got and turn it into something great. The bonus of having a beautiful outdoor area is that it can have a lot of appeal for Instagrammers, providing you with a free way of advertising your business to a wide audience. Brick and mortar businesses don’t have the luxury of ecommerce companies that hide operations behind computer screens and servers. Landscaping must be utilized and leveraged for retailers and restaurants!
Refresh your exterior
Some businesses could use a bit of a refresh to make the exterior stand out. A fresh coat of paint can work wonders, while changing the doors and windows can also help you stand out on the street. Meanwhile, make sure that your windows and doors are cleaned regularly to maintain a professional appearance at all times. It is those little things that can make a big difference in your business as people are walking by.
Welcome people in
If you want people to step into your business, why not go out and invite them in? A bit of face to face time with passers-by could help you generate some new business, especially if you have got a flyer or a coupon to hand to them. You could also make sure you advertise your best deals through A-boards and other signage that is easy to change to help you grab the attention of people walking past. Get clever with your signs with inspiration from some of the funniest chalkboard signs – can you come up with something that makes the list? The more creative you can get with welcoming customers or keeping them consuming, the greater the chances that you can expand your business big time.
Curb Appeal Conclusion
Boosting the curb appeal of your business is important for taking advantage of passing trade and helping people within the community to recognize you. A branding refresh can also be a way for people to stand up and take notice, starting with a killer new logo. With a fresh approach to your branding and marketing strategy, you will be in the best place to grab the attention of new customers and help your business to soar to new heights.