Think about what attracted your interest the last time you looked at an advertisement for a product or service. Was it a block of text or an image? The chances are you read about the goods after you were already hooked by the picture. Visual experiences offer a powerful way to draw in new audiences and impress current customers by improving your interactions.
But, how do you generate this type of content and use it to your advantage? With such fierce online competition, it’s vital to ensure you spend your marketing budget the right way so you can get to the top of your industry. Luckily, there are some simple guidelines you can follow to make the process easier.
Read on to learn how to provide consumers with a superior visual experience.
Infographics Grab Attention
When you’re selling online your first task is to get a customer’s attention, and using infographics is a great way to pique their interest. You could use a graph to quickly illustrate information, or use a flow chart that helps your clients find the answer to a problem. It’s a good idea to position your infographic in a prominent position on your website so it makes an immediate impact.
Improve Your Product Images
Visual selling techniques require great quality images that make your products look their best. You can use editing software to tidy up any sub-standard photographs. This is also a great way to use methods such as darkening the area around your product while putting it in the spotlight to really make it stand out.
It’s important to be honest, so make sure your pictures give an accurate representation of what you are selling on your e-commerce store.
Provide Consumers with Multiple Visual Experiences
The more visual options you give your customers, the more likely it is that they will see something they like and want to buy. For example, if you sell footwear, you could provide images with different colors, sizes, or shape options for the same product. This is not as difficult as it seems if you use a plugin such as variation images for WooCommerce.
You can also include pictures of a model wearing your shoes so people can see how they look on a person. This can be an excellent way to encourage customers to keep looking at your products for longer.
Share Your Visual Content
If you’re hoping to increase sales, you need to go where your customers are, and there are plenty of consumers on social media platforms. The good news is that people love to share images with visual appeal, so you can encourage shoppers to send your content to their friends and families.
Sites like Instagram and Pinterest are superb platforms for posting images. They already have huge online audiences for you to appeal to with your brilliant imagery.
Boost Your Sales Revenues with High-Quality Visuals
When you create excellent visual experiences for customers, they can become immersed in your website. You can take them on a journey that grabs their attention and gently guides them through your sales funnel. You are also providing them with attractive content they can share online to further boost your brand awareness.
If you get the process right, some of your visual content could even go viral!
If you’ve found this article helpful, be sure to check out more informative posts in our Marketing section before you go.