Read on to discover some of the best ecommerce tactics being deployed by Magento developers today…
First and foremost, there is only one place to begin when it comes to online shopping in the present day and this is with high quality content. If you want to take your business to the next level and ensure you attract lots of traffic, top standard content is undoubtedly the key.
This is especially the case for organic traffic, and you can read is organic click through rate a ranking factor here for a better understanding. If you roll back the clock to several years ago, you would see a very different picture when it comes to SEO. Quality did not matter at all. Instead, companies were producing poorly written and uninformative content.
In fact, a lot of businesses merely duplicated what was already on the web. They would then stuff in lots of keywords to get the page to the top of search engine result pages. However, Google and alike have become wise to this. Thus, now it is all about producing content that is informative, engaging and enjoyable. Not only does this help you in relation to search engines, but also it increases the consumers’ trust in you and your brand.
Aside from this, another method that is being widely adopted at present is targeted suggestions. What is this? Essentially, websites will make product suggestions based on what they know about the consumer who is viewing the website. Information will be taken regarding previous products the individual has purchased for example. This information will then determine what products are recommended to the viewer – i.e. products from a similar category or brand. This is extremely beneficial because there is a high chance that you will recommend something to the consumer that they are interested in, yet may not have looked at if you had not recommended it to them.
Last but not least, there is one trend that has grown massively over the past year or so and this is the offer of free shipping. The one difference between shopping in actual stores and shopping online is the fact that you have the added expense of having to pay for your items to be shipped when you purchase them off the internet. Thus, to bridge this gap and to stand out from the competition, lots of companies have decided to offer free delivery. You will see that many e-stores boast ‘free saver delivery’ which can take about a week for your items to arrive. However, if you wish to receive them quicker you have the option of paying for next day delivery and alike.
So there you have it, some of the best ecommerce tactics that are being deployed by website developers in the current day and age. If you use the three that have been touched upon you are assured to reap vast benefits.