Did you know that Kylie Jenner can earn over $1 million per Instagram post?
Over the last decade, big brands have become aware of how easy it is to reach millions of followers and get celebrity endorsements. But this isn’t always a win-win strategy.
Yes, you’re likely to increase sales if Kylie Jenner is pictured wearing your jeans, but what if you can’t afford her fee? Small brands have had to adapt and some have found success in other ways.
In this article, we’re going to share with you tips for executing a successful brand awareness campaign so you can grow your brand fast.
Read on for more information on creating a successful brand awareness campaign.
1. Use Smaller & Reputable Influencers In Your Niche
As we said before, big brands are prepared to throw cash at celebrities in the hope it pays off. But it doesn’t have to be the way to go.
A few years ago, brands started to realize that it could be better to find smaller influencers who had a strong, loyal following. These influencers wouldn’t charge as much to promote products, but they could still increase brand awareness and sales.
For the price of one Selena Gomez Instagram post, brands could pay dozens of smaller influencers to showcase their products, and, reach a more targeted audience.
If you can identify a handful of trusted influencers in your niche, by building relationships with them, you’re likely to succeed.
2. Use Videos More
There are huge advantages to using videos instead of pictures on social media.
You’ve likely heard the phrase ‘a picture paints a thousand words’, well a short video can paint thousands more. By creating an awesome video, you can tell a new story every time that excites and interests potential customers.
You need to ensure there’s a clear storyline to the video, so take time and invest in professionals who can help you bring an idea to life.
Social media also priorities videos over pictures, even Instagram. The point of social media is to keep the viewer on there for as long as possible.
They realize that videos achieve this better than pictures, so you should start to focus more on video advertisements.
3. Paid Advertisement Can Be Key
Paid ads on social media and search engines can have huge rewards when done right.
Paid advertisement gives you the chance to get in front of your exact target audience in minutes. When creating campaigns, you can select specific audiences and keywords which are relevant to you.
Although with all the advice out there, brands still make errors, especially Google ads mistakes. We encourage you to learn about how to run campaigns effectively to get the most from your money.
Tips For Successful Brand Awareness Campaigns
We hope you have enjoyed this article on how to pull off successful brand awareness campaigns. We hope you’ll take these tips on board going forward.
As you can see, there are many ways to create successful campaigns and you don’t’ necessarily need a large budget. In fact, these three tips can cost you very little for your business branding.
Why not check out our blog for more great tips on marketing and advertisement? Visit the Marketing section of the Everything Entrepreneur Blog to learn more about running a smarter brand awareness campaign.