Did you know that 45% of small businesses close their doors after 5 years of being in business? If you are a business owner it is imperative that you keep up with your online presence. We have put together this short guide to share our top social media marketing (SMM) tips to ensure that you stay ahead of the competition.
Keep reading to learn our top online marketing tips and tricks with social media.
1. Choose Your Social Media Platforms Wisely
Sometimes businesses make the mistake of trying to be available on every social media platform. The truth is that if you are just starting out and are trying to do everything yourself this is going to wear on your time. It is best to choose the platforms where your target audience hangs out the most.
What truly matters is creating an impact on the social media channels you are present in. Quality will make a huge difference vs putting out substandard content because you are spreading yourself too thin.
We highly recommend hiring a social media management service to help you focus on the parts of your business that need you the most.
2. Create Compelling and Unique Content
Every social media account should have its own unique personality that represents your brand. Make a list of everything that differentiates you from your competitors and a list of why your customers should care about these differences.
After having these lists, create posts that are unique and reflect these differences. You want to try to think outside of the box as much as possible because the more unique your posts are the more people will want to follow you and engage with your current and future posts.
3. Be Authentic
It is more important than ever to be as authentic as possible with your social media followers. People respond best to authenticity because they do not want to interact with bots, they want to interact with people. People on social media do not want to be spammed with a ton of self-promoting content instead they want to feel appreciated for interacting with your brand.
Take the time to thank your followers and acknowledge them for sharing your content and for commenting and liking. Also, whenever you can, return the favor and comment and like their posts and this will help you see a rise of engagement and followers.
4. Social Media Content Calendars Are Your Friend
It is best to take a couple of hours per week to plan out your posts and the type of content you want to share on your social media accounts. Using a calendar will help you stay organized and it will also help you publish your content consistently.
Ready to Apply These Marketing Tips?
We hope that now that you have our top marketing tips you can feel confident applying everything you learned above as soon as possible.
If this blog post came in handy please keep browsing our business section for more branding and advertising tips. Visit the Marketing Section of the Everything Entrepreneur Blog to learn more smart social selling strategies and masterful marketing tips.