Writing a blog is an incredibly rewarding thing to do. You’re creating a space where you can discuss what matters to you and people who share your interests and passions are reading and interacting with it. Whether you are an air freshener manufacturer or a shop assistant, your blog can reflect what you truly find interesting. If you want to grow your blog to something more than a passion project, here are some beginner tips to get you moving along with business blogging.
Traffic
Driving traffic to your blog or website is the name of the game when it comes to writing your blogs. There are many ways to do this and we will discuss them in this section, but first and foremost you should ensure that you are creating high-quality content. That shouldn’t put you off if you are not a confident writer, but acknowledge the flaws in your words and use websites like Grammarly to improve your content.
So, some ideas for increasing the number of readers on your blog. One thing you should explore is welcoming guest posts from popular bloggers in a similar field to yours. When you are getting started in the blogging community, you should get out there and find like-minded individuals and invite them to write on your page. In turn, they might offer you some space on their page, but most importantly this should direct some of their traffic to you.
Another way that you can drive traffic to your website is by utilizing social media to benefit your digital presence. Pay attention to hashtags and accounts that discuss topics that you write about and get involved in the conversation. Once you start to build up a social media following, you will see the traffic numbers on your website increase quickly.
Money
One of the big reasons that you will want to drive traffic to your website is that you can then monetize that readership. There is nothing to be ashamed of when it comes to making some extra money through the power of your own words, but knowing how to do that is half the battle.
Advertising is going to be your primary source of income when you first start making money through your blog. There are several different types of advertising that you can use and the two most popular tend to be pay-per-click (PPC) and cost-per-impression (CPM). The former means that you will get paid a small sum per click from one of your users on the ads. The latter means that you will get paid a set fee to include the advert, such as a banner, on your blog so long as you have a certain number of visitors.
There are other ways to make money from your writing and there really are few things better in life than earning money from your passion project. So don’t hold back, get out there and start writing your blog. Business blogging means the big bucks if done correctly. Have a good blogger plan and stick with it because it doesn’t pay dividends for months or years.
