Are you considering hiring a digital advertising agency, but aren’t sure which one to choose? Digital advertising can help improve brand awareness, drive more traffic to your website, and improve your bottom line. Plus, the right digital advertising agency can free up more time for you to focus on other aspects of your business.
But, before hiring digital advertising agencies, there are some things you need to consider.
Check out this guide to learn the top factors to consider before hiring a digital advertising agency.
1. Services
Before choosing a digital advertising agency, you need to consider the services you need to achieve your goals. Not all agencies offer the same services, so it’s important to figure out what your business needs before you hire an agency.
Here are some of the services that digital advertising agencies offer:
- PPC
- SEO
- Social media advertising/marketing
- Email/content marketing
- Web design and redesign
- Video marketing
- Copyrighting and blogging
You may find that your business needs a few of these services or all of these services. If you’re already doing some of these things in-house, consider whether outsourcing will save you money and time.
2. History and Reputation of Agency
Before hiring a digital advertising agency, you also need to consider their history and reputation. While your instinct may be to go with an agency that’s been around for a long time, keep in mind that younger agencies often come with better technological innovations and more up-to-date advertising practices.
However, young agencies lack the experience and robust portfolios that older agencies can bring to the table.
To learn about an advertising agency’s reputation, you’ll want to read online reviews, check their standing with the Better Business Bureau, and ask for references. You should also look into what certificates, partnerships, and awards they hold.
It’s also a good idea to Google the advertising agency to see what kind of press there has been about them.
3. Consider Their Client Base
When hiring a digital advertising agency, many businesses make the mistake of only considering agencies that have worked with big-name companies.
But, if you’re a small business owner, an agency that typically works with large corporations may not be your best bet, as they won’t understand your needs or budget constraints. In addition to considering the sizes of the companies they’ve worked with, you also want to consider the types of companies they’ve worked with.
For example, if you’re a restaurant owner, then you want to search for a digital advertising agency that has experience with other restaurants similar to yours. If you own a franchise, then you may want to consider hiring a franchise marketing agency.
Ask to see the agency’s portfolio to make sure they’ve successfully worked with a business like yours.
Digital Advertising Agencies: Are You Ready to Hire?
Now that you know what to look for in digital advertising agencies, it’s time to start doing your research. Before you know, you’ll have the best agency working for you.
Be sure to check back in with our blog for more tips and tricks on growing your business. We want to help your businesses or your digital advertising agencies to power up profits!
