Over 70% of startups fail from making a business plan that is disordered, resulting in poorly designed websites or under-vetted web designers building and maintaining a site.
The best startup websites accurately target a market because they take the time to properly build a strategy and execute it.
One of the ways you can help your startup company is using a website with key features essential to attracting clients.
Read on to learn more about what your startup website needs to rake in the customers and investors.
The Best Startup Websites Have These 7 Features
Make sure you have a clear idea of who you want to attract to your startup website. How do these target customers behave online? What devices does your target market use to view web pages?
Depending on your product or service, they will want certain features on your website. If you don’t know your consumers, your company site will fall short of expectations.
1. Home Page
As obvious as this may seem, your home page is your website’s virtual front door. You have to have a solid landing page that impresses and attracts customers as soon as they investigate your brand. You can provide your customers with basic information about your brand’s aesthetics and message with carefully selected images and text.
A good home page provides clear information about your startup company. It also invites your potential customers to explore your website, meaning that even your basic features are engaging.
2. About Us
The best startup websites have a “face” their customers can connect with. This landing page will inform customers of the people and stories of your startup company.
A website can invite or distance you from your target audience. If your prospective customers cannot connect with your brand, they are more likely to leave your site behind. If you need help directing clients to this landing page, it might be worth your while to hire a web designer.
3. Contact Page
If your previous landing pages were even more actionable, they possibly generated the chance for you to connect with your customers directly. The best and simplest way for you to communicate with consumers is through a contact page.
A contact page may also provide more actionable content, such as buttons that direct customers to social media platforms to see your product or service in action.
4. Products or Services Page
No matter what startup companies sell, you need to clearly market your products or services. The best startup websites have a home page that directs consumers to products or services, page.
5. Reviews and Testimonies
These are essential to generating leads and brand loyalty. Customers trust other customers, to a certain extent. Your transparency about good and bad reviews will convince them of your authenticity.
Content should direct your customers to action, such as contacting you to inquire about products or services, and, eventually, purchasing your product or service. A blog page is great for future customer reference, too.
Frequently asked questions are great for quick reference materials when startup companies may not have the resources to directly answer every customer query. The best startup websites use these to anticipate customer needs.
How to Start a Startup Website
Now that you are aware of some key features on the best startup websites, you can build your own. Do not hesitate to consult a professional web designer if you feel you need the expertise.
For more tips on starting your own website and building your online following, check out the rest of our blog. Visit the Marketing section of the Everything Entrepreneur Blog right now for more web design hacks and digital marketing tips!