Business trade shows can be a fantastic way for you to reach out to new customers. They are also the ideal way for you to launch a new product.
If you know that you are attending a trade show in the next couple of weeks, then it is so important that you do your research. You also need to put the work in to prepare your stall as well so that you can really make your company stand out.
Start before you Get There
The work will really start before you even get to the event. It’s a good idea for you to create your own t-shirts, pencils, logos, lanyards and more.
You may also want to start hyping a hashtag as well, as this can really help you to get more people interested in what you have to offer. If you just show up to the trade show with nothing but a sign then you can’t really hope to stand out and you will just end up like every other business there.
Give Something Away
Everyone gives away mugs and pens. If you want to really make the most out of your time at the trade show, then you will want to give away something really individual. This will spark your customer or investor interest and it also gives you the chance to become a talking point.
Think about investing in some headphones with your company brand on them, or opt for socks, sunglasses or even puzzle games. The options are endless when you think about it.
Do your Research
It’s so important that you look up who you are going to be competing against. This way you can
find out what they are going to be bringing to the show and you can also make sure that you do something a little different. For example if you know that they are just hosting contests and competitions then you know not to do this.
Get a Great Display
There are so many companies out there who bring such an awful display to a trade show. If you
want to be the real deal then you need to look like it. For this reason, you need to consider having a brightly coloured sign, LED lights or anything that will make you look bigger and better than your competition.
After all, your customers need a reason to come over and chat with you so if you are able to provide them with this then you know that you will be very successful.
At trade shows, reusable bags are very popular. The biggest bag usually wins people over because they are just more useful in general.
If you hand out tiny bags then this may save you money but at the end of the day, if your customers can’t store anything in them then you can’t expect them to reuse them time and time again.
You also need to make sure that your bags are high-quality. It probably won’t cost you much, but it will make all the difference to your customer.