When leading marketers and their digital managers use great strategies for social, they can unlock social’s potential as a genuine driver for business growth and revenue.
Of course, with effective engagement and conversion tactics, businesses can leverage the potential of social media— turning engagement to sales — to boost revenue and ROI over other digital forms of marketing.
Here are key stats showing the importance of Social Media:
● 89% of users choose to buy from a brand they follow
● Internet users’ average daily social media usage worldwide amounted to 145 minutes per day.
● Both consumers and marketers say creativity is the No. 1 reason a brand’s social presence stands out and increases sales.
These stats are convincing enough that social media drives business revenue in days and is beneficial for marketers.
It also says, if your business doesn’t have a Facebook page, Twitter, Instagram, & Snapchat account, or a LinkedIn profile, the time to do it is now. You can start the process of engaging more and more people via social media and can leverage it to your benefit.
Here are some clever ways you can use to drive new revenue with social media marketing.
Expand Your Reach Through Social Media
Indeed potential customers come to you via your website. They either search, type your URL or click a link somewhere on the web to visit your site.
However, an easy way to bring customers to the website is through social media. You can use sponsored posts to advertise your product before eyes that might not see you in other ways. You can also encourage your followers and existing customers to share your posts with their friends, who can then share them with their friends and followers, and so on.
Sharing evergreen content within these posts is crucial so it can keep appearing in the weeks, months, and even years to come. This can keep bringing fresh eyes to the content, and with time, develop a momentum that makes it simpler to boost sales volume with minimal effort.
Audience Awareness About Your Products Or Services
Another vital factor of rising sales is to make sure consumers are aware of the products/services your company offers. There are various creative ways like you can do this by emphasizing a product or service profile of the week; it will offer you the chance to highlight services and explain what they are and why customers must care.
Note: Make sure your posts are not dull; blend the content you use to educate the user with blog posts, photos, webinars, and videos.
Social Media Can Craft More Opportunities To Convert
It is crucial to understand that not every interaction with a prospect ends in a conversion. But you can enhance your possibilities to turn leads into customers as you boost exposure. Winning content and social posts allow you to communicate with prospective, new, existing, and old customers and grow your conversion rate.
Attract Your Intended Audience With Compelling Content
You can track which formats of content and topics generate the heaviest engagement by using social media analytics tools. Once you know, produce a blend of those formats, including popular videos, stories, and blogs, and keep attracting people.
Monitoring what your audience is liking and sharing similar posts will fuel your ROI.
Wrap Up Thoughts – Make Sure You Do Social Media Right
Social media is full of digital space to create connections and bonds. Apart from being a social tool, it is also a business generating tool. It has the ability to establish a business or also the capability to ruin a business.
Hence, make sure you do SMM all right. You can even hire a social media marketing team to earn the revenue you desire. Being experienced in the industry, they know what effective strategies to use to bring more results than you have ever imagined.
So, why wait? Start leveraging social media today!