There are a lot of new ways that businesses have been gaining more customers and attraction. One of the new ways that have become popular amongst a lot of industries is social media marketing (SMM). A lot of companies are now using paid adverts across the different social media platforms to branch out to new potential customers.
One industry for example that has used the social selling adverts to great success is the gambling industry, UK casinos not on Gamestop have become increasingly popular due to social media adverts helping them attract and gain more business like the ones here at CNOG who have seen a large increase in website traffic coming from the different social media platforms. The gambling industry is a prime example of how to use social media platforms to your benefit with adverts helping to attract potential new customers.
Marketing on social media platforms has become a key part of most businesses marketing techniques due to them being able to reach out to millions of potential customers with one advert and they can narrow down the advert to appear to a certain type of audience to make sure that they are not promoting themselves to people who have no interest in their industry. A lot more companies are now turning to social media marketing due to them seeing the huge success of others and their competitors.
COVID and the pandemic caused the closure of a lot of shops and venues due to the lockdowns being put in place which saw millions of us all around the world either being put on furlough or having to work from home. This led most people to head to social media platforms to spend their spare time scrolling through the different apps and websites to keep themselves occupied and entertained whilst being at home.
A lot more social media adverts are popping up now with a lot more companies starting to use them due to so many people spending time on social media it has become a great platform for companies to gain new business from and to also remind existing customers of their presence. Social media adverts have proven to be a great way to attract new business due to the different tools that are available to narrow down who the adverts are shown to with adverts even being able to be targeted to set countries.
Although social media has been thriving for business as a whole, that isn’t to say there haven’t been some issues with the platforms themselves – the Facebook rebrand to “Meta” has been gaining a lot of attention because of the methods used to make the change. Suggestions that using the Web 2.0 platform has allowed Facebook to take accounts with the Meta name that already exist on their platforms including Instagram and deactivate them for company use once again.
It’s a tough call for many businesses, social media has become so deeply ingrained and almost seemingly required to ensure the success of many modern ventures but with terms and conditions leaving many exposed to the whim of what social media platforms can do, but remains a very important and very influential tool.
Social media is still poised for a fantastic future with business though. Using it as a marketing opportunity will only continue to get easier too as further tools are implemented. Businesses as a whole continue to explore the different ways social media platforms have a unique role to play in reaching out to existing and potential new customers too.