Your business website is one of the most important things that sells your company to your customers. If a potential client visits your site, and sees that it isn’t really up to scratch, then the likelihood is that they will continue to search through the other pages on Google, looking for another business that appeals to them as more professional.
Sure, it isn’t really fair, and your website shouldn’t lead people to make assumptions about your business, but it does. Here’s how to smash your business website, without spending too much time or money on it.
Optimize all of your images
OK, so you’ve chosen out the images that you’re going to use on your site, and that’s great. However, before you go ahead and put your website out into the world, you need to make sure that they’re optimized.
This essentially makes images a lot more internet-friendly, and it means that they’re not huge files that take ages to load. On top of this, optimizing your images means that you’re more likely to rank higher where SEO is concerned, and your overall user experience will be a lot better, as the loading times won’t be through the roof. This is important for any business website!
Write an ‘About Us’ page
This is probably one of the easiest things that you can do on your site, but don’t underestimate how important it actually is. You’re a lot more likely to pull those potential clients in, and intrigue them, if you have an element of your website that is a little more personal than the rest.
For example, if you can sum up your story, what you care about, and what your values are as a business on your ‘About Us’ page, then your customers will really feel like they know you, and that they can trust your company. This is a pretty simple thing to do, but trust us, it will go a long way with your clients.
Make sure that you’re up-to-date with the law
Too many people are still lagging behind when it comes to privacy policies, and cookies, on their websites. Don’t be fooled; if you don’t do this, you could be at real risk of getting into trouble, due to the use of data on your site without any specific warnings to those who are participating.
You should also implement some information security solutions if you have a contact form or any other way for spam to get into your business systems, so try this out yourself or call in some professionals. No matter what the aesthetic of your website is, everybody needs to have the same legal, and safety, precautions in place.
So, if you want to create a great business website, then keep these things in mind! From optimizing your images and writing an ‘About Us’ page, to staying up-to-date with the law, there are many things that will give you a professional image on your site, so that your customers come back time and time again. Good luck!