Around 90% of display ads are never noticed by users. The three decades old display ad is one of the most overlooked advertisements out there and a big source of white noise for visitors and users. But does it have to be that way?
It could be they are targeting the wrong group. It could be the ads themselves need better copywriting or better offers. The point is, there could be a lot of things wrong with your ads.
If you are considering display ads for your business, there is a lot of information you should know about them to be successful. You want to implement strategies that will give you the most leads, which can help your business profit the most.
In this article, you’ll discover how to create responsive display ads that are effective for driving traffic and conversions.
Here is a guide on everything you need to know about responsive display ads.
What Are Display Ads?
Display ads are a form of advertisement that is found on a website. They are intended to get the target market to take action.
There are multiple kinds of display ads to consider. Trying different ones may yield different results, which is why it is important to take a look and see which one can help you the most.
Banner ads are typically ads with no video or audio. They have some copy written on them and are often found on websites. The goal is to have someone click on the advertisement to take action. This is often referred to as click-bait.
You might see video ads as you are scrolling on social media. It is typically an ad that shows a video of a business product and invites you to take action.
A lot of video ads you will see are on YouTube before you watch the actual video. These pre-roll video advertisements are also accompanied by a banner ad as well, at least on desktop viewing.
Another form of display ads is interactive ads, where the audience actually engages with the advertisement.
For example, people can actually play-test a game they see on the interactive ad. It entices the users to download the app and actually play the game.
Responsive ads are much different than the previously mentioned ads because of how they automatically adjust size and appearance to fit a website or screen. This is absolutely crucial with consumers using all different types of computers, browsers, tablets, smartphones, and apps.
Why Should You Use Responsive Display Ads?
While some people have added adblockers to their browsers and other people can be annoyed by the presence of display ads, there’s still a lot of benefits when it comes to display ads.
For example, display ads give you the opportunity to try different forms of advertisements, from banner to interactive. With interactive, you can have the audience engage in your content.
In addition, display ads are a great way to reach a specific audience. You can target specific groups of people or target specific websites.
Another benefit of display ads is that they offer insightful analytics. With display ads, you can measure the click-through rate, see the conversion rate, and view how your ads are performing in general.
Another benefit of responsive display ads is that they have automatic placement. You don’t have to worry about that part, you can focus on performance and see how the ads are performing.
Without worrying about placement, you can focus on writing better headlines, body copy, and targeting the right audience.
What Are Some Display Ads Strategies?
When it comes to display ad strategies, especially responsive ads, you need to know some basic strategies.
These strategies can optimize your ads and lead to a higher conversion rate.
Know Your Target Market
One of the most basic strategies is understanding who you are targeting and how your business can help them. You want to have a clear understanding of who your target market is, which means understanding the demographics, their age range, their interests, and their behavior.
The more you know about your target market, the more you can help them, the more you can create responsive display ads that have a higher click-through rate and conversion rate.
Choose Your Keywords
Another strategy to consider with responsive display ads is choosing specific keywords. You want to choose keywords that your target market uses to find your product.
You should consider putting some keywords into the header and in the body copy of your ad. Overall, keywords are about understanding SEO and how it can help your business become more visible on Google.
Try Different Headlines & Body Copy
Lastly, you should consider trying different headlines and body copy in your responsive display ads. You should be willing to try different variations and see what performs the best.
You want to try different versions on your audience because it may resonate with them a bit more, which can increase your click-through rate and your conversion rate.
You should also be willing to change the body copy, which describes your offer and why someone should take action. When you create variations, you can see what works best and use it on other responsive display ads.
Overall, these strategies can help your responsive display ads. It can get people to take action and visit your website. It can give boost your business needs.
Why You Should Create Responsive Display Ads
You should create responsive display ads because they offer unique ways to reach your target market. You also don’t have to worry about placement. You can focus on performance and optimizing the performance of your responsive display ad.
In addition, you should become familiar with responsive display ad strategies. You should know everything about your target audience. You should know what appeals to them and how you can help them.
Now it is your turn to master responsive display ads. Don’t blow it and flush your ad spend down the toilet!
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