Did you know there are currently 35 million small businesses in the US? Competition between businesses rises every year. To stand out from the rest, you need to increase brand awareness.
Building your brand is a major step to reaching a global market. Brand awareness is a crucial way to get consumers to recognize your business. Without brand awareness, your business will remain obscure.
Having a strong brand awareness is the first step to successful marketing. There are many ways to boost your brand. In this article, we give you eight tips on how to increase brand awareness.
1. Promote Visual Content
Visual content marketing refers to images, videos, and infographics. Visual content attracts more viewers. It is a useful tool for marketing.
The majority of people are visual learners. People tend to process images faster than words. If you want people to recognize and remember your brand, try using a watermark or logo on your content.
Visual stimuli can elicit an emotional response. Emotions such as shock, inspiration, and happiness are what create memories. This is why visual content gets more response.
Try using a variety of visuals. Research current trends and utilize them for your visual content. Trying out different visuals allow you to promote more interesting content.
2. Collaborate With Influencers
Influencers have an established follower count. They tend to have a strong rapport with their followers. If an influencer advertises your brand, you have a chance of getting a larger audience.
Many influencers are YouTubers or online models. Having an influencer mention or talk about your brand can give you a massive boost. It’s the effect of bandwagoning.
Some companies sponsor big events. The influencer can act as a representative or spokesperson for the brand. Try a referral program!
If you decide to run a referral program, make sure to ask the influencer to mention your brand name. Recommendations from a trusted figure increase brand recall value.
3. Brand Your Packaging
A way to establish your brand is to have a distinguished logo. This separates you from other business competitors. Your logo should communicate your company’s message.
Be wise when choosing your brand color. Colors have a great influence on how people perceive your brand. Finally, implement your brand on your packaging.
Branded packaging makes your product feel more like a gift. It can add to the user experience and make it feel more official. Packaging can help create a lasting impression.
You can even have custom shipping boxes for customers outside the country. You can learn more about custom shipping boxes with a quick Google search or trip to the post office.
4. Use Social Media
On average, people spend hours online, with at least 3 hours on their phones. Use this to your advantage. Having an online presence can help you increase brand awareness.
Social media allows you to connect with an entire community. You might be able to connect to a specific audience if your brand has advocacy.
Social media platforms allow you to post news and interact with your customers. You can advertise new content. You can even have contests or giveaways with your followers.
5. Have Free Trials and Samples
There’s nothing that attracts attention quite like freebies. Having the word “free” on your promotional content acts as a hook for potential customers. It adds value to the experience and could leave them looking for more.
Free samples allow customers to try out a product before making a purchase. Having free trials or samples of your product should be good for both of you. Your customer should feel satisfied, and you should be able to advertise your product.
Free trials and samples are great ways to increase brand awareness. You could offer a trial period if you have a subscription service. For products, try giving free samples.
6. Involve Yourself With the Community
Try to connect with your target audience. Having a social media presence can help. Create polls and surveys to allow customers to ask questions.
Interact with your audience. It lets your customers feel listened to, and with the right response you can lock them in. Support causes that your audience cares for.
Sponsor events that cater to a certain community. You can also host your own events. It can spread the word about your business, and also give your company a positive image.
7. Produce Content Regularly
Posting daily on social media lets viewers know that your company is in business. Try looking at new trends and adjust your content accordingly. Customers value consistency.
Posting innovative content every day can be hard. But keeping your customers updated is a great way to increase brand awareness. You can take feedback from your customers and give them the products they’re looking for.
Talk with your team and form a content marketing strategy. Know your target audience and their needs. Understand the message of your brand and how it can cater to your viewers.
8. Search Engine Optimization
When looking for products or a company, 70-80% of people will Google it before making a purchase. Google uses an algorithm to push the most relevant results to the top. To ensure that people will find your webpage, you need to make use of an SEO strategy.
An SEO strategy optimizes your website for Google search. With the right keywords, you can increase online brand relevance. There’s a lot of competition in the online market.
Optimizing your webpage gives you an advantage against your competitors. Your keywords could relate to your products or your company’s message. Spend some time researching SEO.
Now You Know How to Increase Brand Awareness
Brand awareness is vital in making an impression with customers. Boosting your branding could be the difference between your company succeeding or failing.
Customers are more likely to buy from brands that they trust. These steps on how to increase brand awareness can help you establish relevance in the global market.
Don’t stop learning tips for brand success here. We encourage you to check out more of our branding and marketing guides! We have more great content for you to discover in the Marketing section of the Everything Entrepreneur Blog!