If you would like to make the most out of your brick and mortar retail business, and you know that customer numbers have been dropping, you cannot just sit back and wait for people to come in. Instead, you should go out there and find a way to pull people into your store through promotions and special offers. As the majority of people are using their mobile phones for idea boards and shopping, social media should be the first place you look for retail shop ads.
The first challenge you will face when you are trying to get more people to stop by your shop is to get them to actually walk in. You might want to change your display window and create a new sign, but if it doesn’t work, you will have to go further. Stop signs down the mall or the street might be a good idea, and a cheap alternative to local radio advertising that is not reaching people who are currently nearby.
Change the Design
Redesigning your shop might also be a great way of attracting a new type of customer. If you are looking to appeal to a new demographic, you will have to change the style and the interior design of the store, so you can make the most out of your appeal. While this will cost you a little bit of money, you can earn it back by increased sales. Look for cost effective solutions, such as slatwall hooks that will make your interior space look larger.
Offer an App
It could also be a good idea to get your own app designed that will give people rewards for repeat visits, or let them know about the latest promotions and deals. You can introduce a loyalty program that will increase the amount you earn per customer. You simply cannot afford to allow your existing shoppers to forget about you. If foot traffic has been holding your business back, it might be time to start thinking about using technology to stay in touch with your market.
Another cost effective way of getting more foot traffic to your store might be to use beacon technology to increase your retail sales. You can send out push notifications to people whenever they are close to your location and entice them to come in and check out your latest offers.
Social Media Campaigns
It is also a good idea to use social media to create awareness of your store. Get a business page registered on Facebook and in directories. If you would like to showcase your merchandise, the best platforms to use would be Instagram and Pinterest. Once you know what your market is engaging with, you can get in touch with a full service social media sales funnel agency to create engagement campaigns for your brand.
To make the most out of your business opportunities and increase your sales, as well as your foot traffic, you will need to get to know your market and use the latest technology to get your brand noticed. Keep these top tips in mind to help boost your retail business.