When it comes to the festive season, most retailers and brick and mortar based businesses tend to go all out. Decking the stores with lights and coloured decorations means a little something to the general public, and jazzing up your store this holiday season is going to help to set you apart from the other retailers in the street.
Consumers are always on the lookout for the best holiday deals and if your store can stand out from the others, you’re going to get more people and more sales over the holidays. It’s a win for you, because the more customers pop into your store, the more they’ll tell people about the store and bring you more business. So, it’s in your best interest to get suited and booted for the holiday season – and not just you.
The store needs a magical makeover that’ll entice people from the outside, so you need to think of everything from the new fairy lights strung across the store windows, to the branded bags for your customers to purchase to keep their goods safe.
Your visual communication really matters, and the way that you show your customers the offers that you have is going to go a long way to showing them how you are different from the rest of the retailers. Below, you’ll find some of the best suggestions for preparing your store for the holidays:
Lights. A string of lights can make a huge difference to your retail store. This subtle change alerts customers to the discounts and offers for the festive season that could be available, and it really can change the way that they shop with you. It can set you apart from other stores, and if you choose coloured lights over white ones you’ll catch the eye of everyone who passes.
Colours. Seasonal colours matter, and whether you’re springing those holiday reds and greens or you want to pop some white and blue sparkles through the store, you could opt for decorations that are printed with your brand colours. This can really make you stand out!
Props. You may not have a big enough store for a 6 foot decorated Christmas tree, but your mannequins may have some space for Santa hats, and you could dress your characters or mannequins in festive jumpers.
Holiday Cards. You could hand out thank you holiday cards in all of your sales, thanking customers for their loyal support. You could include exclusive holiday discounts and the best bit? This little bit won’t be discovered until your customer can get home.
Gift Cards. A lot of people like to buy gift cards for their friends and family, so it’s a nice idea to swap out generic looking gift cards for holiday specials, and you can use them as a promotional item by the register.
Your retail store needs visual marketing to make a stand this holiday season; it’s time to make a list…and check it twice.