A flyer can make or break your business. If you’re investing time and or money in making and distributing flyers, you want to ensure these flyers attract customers. Keep reading to learn more about how to make an effective flyer.
How To Make An Effective Flyer: Keep It Simple
The simpler your message is, the more effective your flyer is. Make sure your design is easy to read, and you’re not overwhelming your audience with information. All of the copy on your flyer should be concise, focusing only on the most essential information.
Create A Catchy Headline
Remember, your headline is the first thing your audience will read. You want to make sure your headline is catchy and hooks the reader into wanting to know more.
Add A Call To Action
Equally as important as your headline is your call to action. This tells your reader what they should do after reading your flyer. Often this is an “order now” or “call us,” but feel free to be more creative.
Be Direct With Directions
Your flyer should contain some directions. This is true for both offline and online businesses. This could be your website address or the address to your physical shop.
You’d be surprised how many people forget to leave their contact information on their flyer! Always put your contact information on there. A good place is usually the bottom of the flyer.
A flyer that is riddled with typos and mistakes will make you look unprofessional. Spelling and grammar errors could take away from your message. Always proofread the copy on your flyer before your print a ton of copies and use a grammar checker.
Talk To Your Target Audience
Like any marketing strategy, you want to make sure your flyer connects with your target audience. Make sure the language you use draws your target audience in and is easy to understand.
Add Compelling Testimonials
If you have them, well-written testimonials can really help promote your products and services. Make sure these reviews are concise, to the point and focus on specific business or product details.
Color psychology is real. The use of color on your flyer can help spark a certain emotion from your audience. Let the colors on your flyer enhance your message.
To make your flyer on your own, check out the best flyer maker app.
Use Only Two Or Three Different Fonts
If you use too many different types of fonts, your design will look too cluttered visually. Which is why you want to limit your typefaces to two of three styles. Also, make sure these fonts are easy to read especially from a distance.
Keep Photo High Res
Your flyer should be visually appealing, and nothing is more visually jarring than an out of focus, grainy, low res photo. This could really turn your reader off. Keep your photos high res, crisp and enticing.
Make Your Flyer Today
Now that you know how to make an effective flyer, make your flyer today. As long as your message is clear and your flyer is enticing, you should be attracting new customers in no time.
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