Choosing a name for your business is one of the most important decisions you will make. It sets the tone for how your customers, investors, and potential partners will perceive your company. A good name can attract more attention and help you stand out from the competition. But with so many names to choose from, it is hard to know what is right for your business.
So what’s in a name? In this branding blog post, we will give you 8 of the best tips on how to pick the best name for your business.
1. Consider What Makes Your Business Unique
Think about what makes your business unique and why customers should choose you over other businesses in the same sector or industry. For example, if you sell organic food products, consider incorporating words like “organic” or “natural” into your business name.
That way, potential customers will immediately recognize what you offer and be more likely to choose your products. For even more inspiration and ideas, check out Name Fatso.
2. Make It Memorable
Make sure the name you choose is easy to remember and pronounce. Think about how people might search for it online or tell others about it in conversation.
Avoid using abbreviations unless they are commonly used words (e.g., IBM). Until your business is a household name, you shouldn’t assume anyone will remember it by any abbreviation.
3. Do Some Research
Do some research before settling on a name to make sure that no other company has the same or similar name registered with the U.S Patent and Trademark Office (USPTO) or a local business registration agency in your state.
You don’t want to get into any legal trouble by accidentally infringing on someone else’s trademarked name.
4. Use A Combination Of Words
Combining two or more words can help you create a memorable and unique name for your business. For example, if you run an online store that sells vintage clothing, try combining “vintage” with another word like “treasure” or “treasury.”
5. Think About How The Name Will Look In Print
Make sure the name looks good when written out in print, such as on business cards or other promotional materials. Pay attention to capitalization and punctuation marks such as hyphens and underscores.
6. Get Feedback
Once you have narrowed your options down to a few choices, get feedback from people who might use or purchase products and services from your business. Ask them if they can remember the name easily and if it conveys the right message about your company.
7. Test The Name Online
Test out potential names with online tools such as Google AdWords Keyword Tool or GoDaddy’s Domain Search tool to see what kind of search traffic each name could potentially generate. You need to keep search engine optimization (SEO) in mind also so your name ideally has some valuable keywords that describe or explain it.
Also, check out popular social media platforms like Twitter and Facebook to make sure that the name isn’t already taken by someone else – this could be a problem if you plan on using those sites to promote your business.
8. Think Of Potential Branding Opportunities
Consider how the name of your business could be used in future branding and promotional efforts. For example, if you are opening a yoga studio, “Zen Den” or “Peaceful Vibes” might be good options as they imply relaxation and tranquility—two emotions associated with successful yoga studios. Keep in mind that any potential name should work well with multiple media outlets, such as television commercials, radio ads, and print advertising.
In Conclusion
Choosing the right name for your business is an important decision and one that should not be taken lightly. Use the tips listed above to help you pick a unique, memorable, and legally available name that will help attract customers and represent your company in the best light possible.
