Howie Rosenberg on Discovering a System for Baby Boomers
Howie Rosenberg was an Entrepreneur at heart, but struggled for many years in network marketing, until one day he discovered a system. His powerful story is below in our exclusive interview.
Thank you so much for doing this interview, Howie. I am excited to learn more about you. So, let’s get started!
You stated in your bio that you always had the “Entrepreneurial spirit.” How did selling cards door to door as a kid turn into an accountant in Corporate America?
I did have that entrepreneurial bug as a kid, but like most I sold out to the “normal” – get a good education, get a good job philosophy.
I have that degree in Accounting and more than 20 years in Information Technology, but I don’t think I ever completely gave up on the idea that there were other ways to make money.
When I discovered Network Marketing a few years ago, I was blown away by the whole concept, the possibilities and the whole idea that it didn’t require a huge investment to get started.
Your dad was in sales and you looked up to him for that. What was the mystique around Sales that you admired and why?
I guess I understood the power of leverage. Though he was not in Network Marketing, he still had the ability to do the work once but get paid for it over and over again.
I could also see that sales had fewer limits than the regular employment model where the company determines everything including your salary, your raises,
vacation and basically your life.
In what period of your life were you introduced to network marketing, and how were the first few years?
I was pretty successful in my job. In fact, I had just learned some new technology when I had a midlife crisis moment. Even with the new technology, it was the same thing as before with just a different name. It was then that I was exposed to Network Marketing by a coworker.
I resisted at first because I had heard all of the excuses people give about “How those things never work”, “You need to get in early”, blah, blah, blah.
And I actually signed up with no expectations of being successful. But when I started to discover educational materials that really explained the industry and what was possible I was hooked. Very eye opening.
I did have some early success, but then things slowed down considerably. I learned a few things about the industry and how to really be successful, but I had some issues with “getting out of my comfort zone”.
Though I knew sales was a good thing, I never really had any serious exposure to it on a large scale. Plus over time I realized that the company I had joined was not the idyllic place I originally thought it was. In fact they slowly went out of business as their main product became more and more of a commodity.
What was the biggest struggle(s) you had in network marketing, and when did you finally start achieving some success?
I bounced around in a few other companies, but never really took it very seriously for a while after that.
My biggest breakthrough was discovering the generic Network Marketing Education Community. That really opened my eyes to concepts like “Attraction Marketing” and using “Affiliate Marketing” to augment my Network Marketing opportunity.
What is your best advice for new network marketers?
Find a coach. Don’t be afraid to invest in your business and yourself. It may seem counterintuitive, but trying to save money by doing it all yourself is the most expensive thing you can do. Find someone who has done it and save you time and money in the long run.
If you could do network marketing all over again, what would you do and why?
Learn more about it upfront and be more choosy about whom I work with (upline & downline).
I love that you blog! How old is it, how many posts are on it, and what is the daily traffic like to it on a daily basis?
My blog is fairly new – about a year old. There are about 20 posts on it but it is an integral part of all of my marketing. I feel that everyone just needs a blog for credibility.
I always mention my blog so that people know that I have a central location where they can always find me no matter where we originally connected. I am in the process of adding more content on a regular basis.
What has given you the most traffic to your blog, and what has been the best free SEO hack that you have done on it?
Some Instagram and FB traffic, but no real focused strategy until now with Twitter and Instagram. I have not really focused on SEO up until this point other than the default setting that came with the blog setup (The blog is provided by an affiliate company that I work with, so they provide a lot of default things like plugins and SEO).
I notice you have quite a few videos on YouTube. How has video helped your online business?
Yes but mostly for credibility. I find that people love to see you, so that they feel like you are a real person and they feel they know you. I will be creating even more YouTube videos going forward so I can put them on my blog too.
I notice you have a welcome video for Twitter followers. I know a few marketers who do that, how has this technique worked for you, and what is the primary goal for doing it?
I just implemented the welcome video strategy as part of the Twitter strategy. My goal is to let people know I am a real person and to introduce them to Attraction Marketing. I am still working on setting this whole thing up so I am not sure whether I might change that or
What is your favorite social media platform for generating leads these days?
Just implementing a new Twitter strategy. It is a great way to get in front of lots of people in the industry and allows me to send them a welcome tweet and message as well as ongoing communication.
What is your favorite book right now and why?
The Slight Edge by Jeff Olson – Because it is such a simple concept that anyone can implement. Many people think they must make wholesale changes to their life to start experiencing success.
But the truth is that is really a series of small changes compounded over time that will create the changes they desire. Anyone can do it if they just concentrate on the “Slight Edge.”
What are your goals for 2023?
To continue to improve. I want to impact more people and be able to give back to places where it can really make a difference like hunger pgms and microloans to people in developing countries.
I also want to continue help fellow baby boomers like me. Many are still very skeptical that they can be successful in Network Marketing of Affiliate Marketing. But I’m doing it and so are many others.
My concern for them is that the jobs just won’t be there any more before they are ready to stop working. Technology always marches forward whether you are ready to go with it or not.
What is your favorite quote and why?
“When people say they’re skeptical, or pessimistic, I get it. But let’s face it, you are gutless. It takes no guts to be a skeptic. It takes no guts to try nothing and say it’s not gonna work.
It takes guts to put your ass on the line and believe something’s possible. It takes guts to pursue an answer. It takes guts to fail and step back up and keep pushing”
~ Tony Robbins
I think I chose this quote because I just saw Tony in Las Vegas 2 weeks ago and he is such an example of what is possible if you are willing to get out of your comfort zone and really put yourself on the line. Stop wishing and start doing!
Thank you so much for this interview, Howie!