The Importance Of Backlinks For Your Website

importance backlinks for business website seo link building

In the world of the internet, there is no such thing as an original website. You might believe you have original content or an original product, but the reality is there are dozens, if not thousands of others out there that sell, write, or offer something similar. Yes, the wording is different and the quality of your product will differ, which means visitors will need to determine whether they like your content more than the competition.

You’re confident in the content you put out, but what happens if customers or readers never actually arrive at your site? What if they stop on a website that’s listed higher on Google than yours? It doesn’t matter if your content is dramatically better, if they never find what you have to offer it doesn’t matter. That’s exactly why you need to do what you can to boost search engine optimization or SEO. Some SEO does rest in the quality of your content, your website load time, and a handful of other factors.

However, there are external variables that can also impact your SEO, including backlinks. This makes backlinks of critical importance to the success of your website. Companies that provide outsource link building services can help with this. But why should you take advantage of such a service? Here’s what you need to know about the importance of backlinks for your website.

A “Thumbs Up” For Your Business

Think of this as one of the original internet “thumbs up” features. When people interact with videos on YouTube, with posts on Facebook, and with images on Instagram, the “thumbs up” up-vote helps tell the social media platform you like the content. The platform will then make sure more people see the content receiving the thumbs up.

That’s exactly what a backlink is. When another website has a link to your page it is seen as a “thumbs up” for what you have to offer. Google will take notice of this. And the more thumbs up your content receives from external sources the more Google will use this to boost your search engine ranking.

These backlinks need to come from third-party website that is not already connected with you (so you can’t just link to different pages on your blog and expect to see an SEO boost because you’ve linked to it a few dozen times). And trading backlinks doesn’t do much for you either as Google will see this essentially as a “like for a like.” The backlinks need to be organic in nature, which is where the outsourcing option comes into play. All of these websites will link back to you in a logical way, which allows Google to see the backlink as a thumbs up.

Backlinks Usually Only Come With Time

Earning a backlink from a third party is often time-consuming. When first starting out nobody will know of your website, which means there will be few people backlinking to your page. Additionally, your website will not have the kind of credibility some will look for simply because it is new. That is one of the reasons why it is so hard for a new website to compete and make it with established sites. Outsourcing backlinks is one way to even the score and put you on a level playing field.

Take Advantage Of Powerful Backlinks

The quality of the websites that link back to yours is a top priority. If you don’t secure links on good websites, you may not get the results you were expecting. However, as long as you put in the time and effort to produce quality material and securing links on good websites, you owe it to yourself, your website, and your company, to do whatever possible to boost SEO, climbing Google rankings, and pull in more traffic. That’s exactly what you’re able to do with backlinks. Backlinks will help push you over the top against the competition. Even a slight boost in favorable Google rankings can bring in hundreds, if not thousands of additional visitors, which means a boost in sales, ad revenue, and eyeballs on what you have to sell and say.

So, if you’re ready to take your website content to the next step, now is the time to take advantage of outsourcing backlinks.