Brick and mortar stores have finally met their match. E-commerce giants show record sales during times up both upturns and downturns in the economy.
If you’re looking to launch an e-commerce business, don’t fret about not having the top advertising budget. With a solid ecommerce marketing strategy, you can avoid the common pitfall of overspending on ads.
Ecommerce Marketing Strategy for Beginners
Ecommerce marketing is process of building relationships with an online audience. Not everyone in your audience will be a current customer, but many of them can act as sources of referral.
For example, social media is known for providing people with information that can be shared with close friends or family. You might immediately think of a person who could use the product or service and tag a friend.
It’s a form of indirect marketing that gives you word of mouth marketing from people who never even tried your services. Getting to this point is tricky though.
You’ll need good analytics about consumer households and local demographics. Local demographics are helpful because they show where your sales are taking place.
You have a much easier time narrowing down customers and their friends if you know where they are located in the world. Focus your ad spend here as it will likely come up as suggested ad for others in the same area.
Content Marketing is King
Forget what you’ve heard about blogging. The new trend in ecommerce marketing is content production.
This includes everything from blog articles to infographics on your website. For an ecommerce marketing strategy, content is king.
It’s what keeps your brand visible in a crowded marketplace. At some point, you’ll definitely need to rely on ads, but this form of free marketing can take your brand a long way.
It’s because content enhances your search engine ranking on Google and other top search engines. Search engines comb websites in search of relevant information to potential customers.
Having content that’s relatable to customer searches gives you an advantage over brands who opt to blog about their company’s interests. As esteemed as you may be, customers will only read so many press releases about your awards.
Section off the press area from the resource area on your page. You want free shareable content that would appear in a person’s social media feed.
This increases the likelihood that you’ll get engagement on your social media marketing posts. Use this ecommerce guide to bring your brand to the next level.
What About Videos?
Video marketing isn’t a broadcast commercial. Many small shops are intimidated by the idea of producing product videos that bring in sales.
These videos need to give customers basic information with appearing unprofessional. There is a range of crowdsourcing sites available where you can get product videos done for very little money.
The key is keeping the video simple and short. Customers will appreciate the increase in information before they make a commitment to buy.
What are the Top Strategies?
If you’re just starting out, there’s no reason to spend a fortune on advertising for your brand. Focus instead on visibility and building customer relationships.
Your ecommerce marketing strategy should highlight your credibility so that when customers do finally visit your page from an ad, the blog section isn’t blank.
For more information and tips, visit our blog for updates. Visit the Marketing section to learn more about creating and optimizing your ecommerce marketing strategy for the long run. Make sure your e-commerce business excels!