Instagram is one of the most popular social media sites with more than a billion active users. It’s no wonder there are more than a million advertisers placing ads on the site.
Could your small business use a boost in advertising? Instagram marketing is a valuable tool for getting your name out there and driving up business and sales.
Instagram, with its all visual platform that tends to be more memorable than text, is proving to be very powerful in the business world.
There are several reasons why you need to get your small business on Instagram. Keep reading to learn the main benefits of Instagram for business.
1. High Engagement Rates
Instagram accounts enjoy much higher engagement rates than both Facebook and Twitter. Add one hashtag and the engagement rate goes up even more.
Why is Instagram so engaging? It’s easy to scroll through images rather than reading posts. It’s instant, hence the name. It’s easy to comment and respond to comments.
Follow the best Instagram tips to post quality content to represent your brand.
2. Build Trust
When you’re up-to-date on the latest tools to advertise, you’ll appear to be a trustworthy business. You can show off everything from your great products or services to your behind-the-scenes operations. People feel connected when they see “the real side” of your business.
You can post short videos, respond to comments and questions, and directly convey information to Instagram users regarding things like operating hours, special sales and promotions, and anything else you’d like to share.
3. Direct Traffic to Your Website or Physical Location
When you create your Instagram account, be sure to put your web address with a link in your profile. You can also link your posts to your website.
Use your posts to provide a direct link to the product in the pictures you share. Research the right hashtags to use to get more followers.
4. You Can Use Photos From Customers
When customers visit your business or post pictures using or wearing one of your products, you can use those photos to advertise with their permission.
A lot of users tag businesses allowing you to share that content on your account. It’s a win-win. You get free content and customers feel connected when you feature them on a post or story.
5. Selling is Easy
For Instagram users, shopping and purchasing have never been easier. With one click and inputting some information, users can have something delivered to their door without getting off the couch.
Are you trying to promote something like a product or a new campaign? Learn how to buy Instagram likes from real people with instant delivery at unmatched prices.
Benefits of Instagram
Now that you know the impressive benefits of Instagram, are you ready to rival the top Instagram profiles with your small business account? Add Instagram to your marketing strategy to reach new customers and expand your notoriety.
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