Are you looking to step up your Instagram marketing game in the next year, but aren’t quite sure how to do it?
With over one billion monthly active users, Instagram is one of the top social media networks in the world. In the US alone, there are over 200 million monthly active users.
Clearly, Instagram is a great platform for helping your business grow. But, you need to make sure you go about things the right way. Check out this guide to learn about the top Instagram marketing tips to help your business grow.
1. Take Advantage of Instagram Insights
Instagram offers a lot of free tools to help businesses grow, and you should be taking full advantage of these tools. Instagram has a tool called Instagram Insights that provides you with information about the people interacting with your account.
Insights you can learn about include:
- Impressions: This refers to how many times your content was viewed
- Video Views: How many times your videos were viewed
- Website Clicks: How many times people have clicked on the link in your business profile
- Followers: How often your followers are on Instagram
- Reach: The number of unique accounts that have viewed each piece of content
- Saves: How many people have saved your posts
Insights also provides you with demographic information, such as your followers’ ages, gender, and location.
2. Work With Influencers
If you are not working with influencers, then you’re not doing Instagram marketing the right way. Influencers are people you pay to promote your brand on social media.
Typically, an influencer-sponsored post will involve the influencer posting about their experience with your service or product and then offering their audience a discount code to buy what you are selling. The reason influencer marketing is so great is because influencers are often “ordinary people”.
Since nearly 80% of people trust online reviews as much as they trust recommendations from friends, influencer marketing is a great way to create trust and build your brand. You just need to make sure you work with reputable influencers.
Our social media marketing guides can help you learn how to get in touch with the right influencers.
3. Engage With Your Audience
To engage with your audience the right way, you need to make sure you are talking with them, not just to them. You shouldn’t be using Instagram to just spam your followers with sales material.
Instead, you should be using Instagram to talk with your followers and get to know them. This will help your brand feel more human and less corporate. Also, the more shares and comments your posts get, the easier it is for new users to follow you. This is because Instagram’s algorithm prioritizes profiles with higher engagement.
The best way to engage with your Insta audience is to ask them questions and to encourage them to leave comments below and tag their friends. To boost IG engagement, many brands run contests in which users need to like, share, and comment on posts in order to have a chance to win.
Instagram Marketing Tips: Are You Ready to Start Marketing?
Now that you know these Instagram marketing tips, it is time to launch your marketing campaign. Pretty soon you will be seeing higher engagement levels on your Instagram profile.
Be sure to check back in for more social media marketing tips and tricks. Visit the Marketing section of the Everything Entrepreneur Blog to learn more about Instagram marketing tips and social selling strategies.