About half of Americans look for houses online first when they’ve decided to shop for a new home.
While it’s good to be engaging in old school marketing strategies like in-person networking and business cards, it’s important for real estate agents to market where the clients are: online.
Is it time for you to step up your real estate digital marketing game?
Let’s take a look at 5 pro digital marketing for realtors tips.
1. Optimize Your Website
Having a website in this day and age is absolutely essential, but just having a website doesn’t mean anyone will find it. The internet is crowded with endless pages that no one ever stumbles upon. In order to make sure that potential clients can find you, you’ve got to optimize your site.
2. Use Social Media to Your Advantage
Social media networks are basically free advertising platforms for your business. Utilize the power of networks like Facebook, Instagram, LinkedIn, Twitter, and YouTube to advertise your real estate business.
This is a great way to enhance your network, generate leads, build your brand, and have more outreach.
3. Get Listed on Zillow and Similar Sites
Zillow has an average of 36 million unique monthly visitors to its site. Almost everyone who looks for a house these days spends part of the search process online.
Why not create a profile for yourself on these real estate sites? When you do this, you’re putting yourself in the exact same spot a prospective home buyer or seller shows up.
4. Develop an Email Marketing Campaign
A common digital market strategy is to have run an email marketing campaign. This is a valuable tool to connect with new leads and maintain relevancy with past clients.
The best type of campaign will “funnel” prospective clients through a variety of actions based on their previous engagement with you and buyer profile.
5. Hire a Professional
Managing your real estate digital marketing strategy is practically a fulltime job in itself. If you really want to take your real estate online marketing to the next level, consider hiring an expert in real estate marketing.
A professional digital marketing agency can take care of things like SEO, PPC, Facebook ads, social media marketing, content marketing, and website design for you. If you’re serious about reaping the benefits of a digital marketing strategy, consider passing it off to the pros.
Don’t Sell Yourself Short: Engage in These Real Estate Digital Marketing Tactics
You’re not doing yourself any favors if you aren’t utilizing the marketing power of the internet. While it can be overwhelming to step into a new marketing realm, most companies feel it is worth the time, energy, and money to reach an audience online. Consider coming up with a digital marketing plan today and seeing the difference it makes in your real estate business.
Did you find this article about real estate digital marketing tips helpful? If so, be sure to check out the rest of our blog for more informative content! Visit the Marketing and Real Estate section right now for additional realtor advertising advice.