Every business is looking for innovative marketing strategies to pump life into its digital marketing tactics. Some stick to billboards and television advertisements while others bring affiliate marketers who blast prospects with emails, claiming the new product will create a digital uproar. Yet, some businesses are on a mission to provide value, inviting customers by offering something worthwhile.
Whether your company sells services or products, feel free to provide eBooks as a sample of your wares. eBooks are a unique marketing tool since digital books exist to provide expertise or entertainment rather than cliché promotions. Alongside dictating information captured in eBooks, you can alter the tone to ensure it doesn’t sound like a sales pitch.
It helps strengthen your overall marketing strategy, generates leads, builds email lists, and much more. If you are still skeptical about it, have a look below.
Here are seven reasons why eBooks are essential for your marketing strategy:
1. Open New Mediums For Promotions
Conventional digital marketing strategies are all about posting regularly on social media and sending newsletters weekly. These tactics keep your existing followers hooked but don’t help reach new sets of people interested in your work. You can flourish your business on eBay and Amazon by creating eBooks, exposing it to a vast pool of audience.
Plenty of kindle and iPad readers haven’t come across your blog. Show your best work on these sites and use your eBook to captivate fresh faces. If you don’t wish to sell your eBook, you can give it for free in exchange for some contact information. Instead of spending days on drafting content for eBooks, explore tools like the designer, to get started with your eBook instantly. It would help you with the design, theme, and topic of the eBook, opening doors for promotions.
2. Engages Target Audience
Usually, brands find it challenging to engage with the audience, but eBooks can make things more straightforward. It provides you access to email addresses, giving you the perfect opportunity to start conversations and get feedback. You can send newsletters, sign up discount offers or invite them to your social media forums. Most importantly, choose a distribution channel that is accessible to the majority of the audience.
3. Establishes Credibility
It is quite challenging for brands to prove themselves, especially if they don’t have a large following. Long-form content, in the shape of eBooks, helps establish credibility more quickly than blogs and articles. First of all, the material itself would build authority as eBooks are more like educational assets. Secondly, you can reap the benefits of search engine optimization, which comes with an eBook launch.
Other articles and blogs would use your eBook to create backlinks, directing the audience towards your website. Thus, it helps you build credentials in search engine crawler’s eyes, resulting in higher rankings on the SERP. After all, a quality eBook appeals to the target audience while attracting search engine bots.
4. Inexpensive To Produce
If you compare to other marketing campaigns, eBooks offer the best bang for the book. You have to invest time and resources to create content, but production and advertisement costs are minimal. You can either hire a copywriter if you are building it from scratch or use an eBook creator to create one in minutes. Besides, the reads don’t have to last a hundred pages as 25-50 pages are enough. Focus on prioritizing quality over quantity.
5. Bring In Leads
Believe it or not, eBooks bring more business to your company. Using it as a lead magnet, it would grow your email list and grab user’s attention, generating leads for your business. Likewise, it helps identify potential customers because people who have a genuine interest in your eBook would download it. Moreover, it can help you measure progress as each eBook has a “call to action” and “landing page.” Unlike social media, eBooks retain value long after their publication.
6. Offers Convenience
When it comes to creating eBooks, it is not mandatory to start from scratch. If your company has a blog – you might have all the content for creating an eBook. After all, there is no hard and fast rule to make eBooks with only new content. Have you written on the importance of personal hygiene? Add some more details and cater to the frequently asked questions. It would readily help you create a comprehensive eBook with the title of “Everything you should know about personal hygiene.” By repurposing content, you can cut corners on your marketing budget.
7. Allow Going In Depth
At times, a few hundred words blog posts don’t solve problems or answer queries of the audiences. If you fail to acknowledge this, your digital marketing strategy might fall apart. Therefore, consider creating eBooks to provide an extensive guide for customers. It lets you flesh-out your ideas, give all the necessary details, and put forward relevant examples to explain it. Hence, it provides the ultimate solution for people who want to access informative content.
Ebook Marketing Conclusion
The powerful and distinct advantages of eBooks make it an essential part of your marketing strategy. Think of the questions and issues your buyers are facing, as it will lead you towards opportunities for longer content. Similarly, bring a little innovation rather than chasing after the “one size fits all” approach to gain an edge in the market.