Over the years, businesses of all sizes and scales have recognized the true value of digital marketing investment. It is essential to make your website visible to the online audience and consolidate your brand across this selling channel. Simply speaking, it keeps your business going and growing with a strong online presence. But you cannot take a set-and-forget approach to digital marketing because things are dynamic on the internet landscape and what works today may be redundant tomorrow. So even after investing a lot of money and time developing your campaign, you cannot afford to relax.
Failing to stay updated with the latest trends and tactics means that you could lose all the benefits secured with your hard work. The only want to maintain your competitive edge is by revisiting your strategy time and again and fine-tuning it according to the audience’s expectations and changing trends in the industry. Moreover, you need to be vigilant about some signs that indicate the need for a revamp of your digital strategy. Here are the 6 signs you cannot afford to overlook when it comes to your digital marketing strategy.
1. Your Website Has Disappeared From SERPs
Appearing in the top search engine results pages (SERPs) is an indication that you have done a good job with optimizing your website. But when it comes to SEO, you cannot afford to rest on your laurels. Your website may be right on the top one day but there is a chance that it may even disappear from the first page the next day. Take a ranking drop as a warning sign that you need a revamp for your digital marketing strategy right now. You might even get a page or blog post deindexed by Google so it will have no chance to rank in SERP. As new competitors enter the fray, you cannot expect to keep ruling the landscape with the same old strategies. Constant monitoring of your website and marketing plan is necessary to prevent a long-term setback.
2. Visitors Are Not Converting
You may be doing a great job with SEO and consistently ranking on the top but not being able to convert the visitors is a red flag. There are times when websites get steady streams of visitors but dwindle in terms of conversions and sales. Surely, you need to review your conversion rate optimization (CRO) strategy sooner rather than later otherwise all the good work will be wasted. To start with, you will have to analyze the visitor behavior and identify the failure points during their journey. CRO involves updating the site’s navigation to make the content accessible and streamline the user journey to checkout and payment processes.
3. You Are Not Keeping Pace With Google’s Algorithms
The biggest challenge for digital marketers lays in the ever-changing search algorithms of Google. If you fail to keep pace with these updates, you will reach nowhere despite all the efforts you invest. Link building remains at the core of the algorithm updates, which means that you need to be extra careful with how you build them for your website. According to Adam White from SEOJet.net, mirroring the backlink plan of a page one Google result for your main key phrase is a great way to make sure you are doing Google-approved SEO. As long as you follow this and the other link building best practices, you can experience revenue and search results with your tactic. If you fail to realign, you can expect a penalty.
4. Mobile Users Bounce
Another indication that your current digital marketing strategy is not good enough is a high bounce rate for mobile users. The analytics data for your website tells about different types of users and their behavior. If you find that the mobile bounce rate is higher than the desktop bounce rate, it surely points out to a problem. It means that your site is not optimized for mobile devices and you will end up losing the audience who use smartphones and tablets to access the site. This is the last thing you would want to happen, so you need to realign your strategy right now. Start by assessing the page speed of the site across all devices. Check responsiveness and make sure that it loads fast and appears flawless regardless of the devices used to access it.
5. Your Strategy Is Not Targeted
It makes no sense to move ahead with a haphazard approach that targets everyone rather than your target audience. For example, if you are selling baby products, there is no logic showing your ads to the people who don’t come in the parenting category. Consider the amount you would end up wasting by getting ad clicks that have no chances of conversions. Identify your demographics by building customer personas to make your plan more targeted. Focus on good research about their expectations and pain points apart from the best channels for reaching them. Being ahead of the market trends also helps. Revamping your strategy with a more targeted approach will surely give you the right direction. Moreover, it assures that you don’t waste your marketing budget.
6. Your Social Media Tactics Are Not Strong Enough
Apart from SEO and paid advertising, social media marketing is another significant element of digital marketing strategy. Small businesses often overlook this selling channel because they feel that it is not worth investing time and effort. And this often happens because it is tough to report any measurable ROI with social media marketing. However, it could be just a sign that you are not doing things right. The best approach would be to try boosting engagement by interacting with followers on a personal level. Further, being regular with your posts and making them compelling and versatile would also help.
Update And Upgrade Your Digital Marketing Strategy Now
Being a successful digital marketer is all about being flexible and learning from your mistakes. You need to be a step ahead of the competitors and market trends at all times. At the same time, a constant eye on the search algorithms is important to keep your plan ready. Most importantly, agility makes all the difference for your business website and blog. You should be willing and able to adapt your plan with the changing circumstances if you want real and sustainable results for your website.