5 Simple (But Effective) Lead Generation Tips for Small Businesses

simple effective lead generation tips small business get new sales leads

Are you struggling to bring in fresh leads? Maybe it’s time to consider your online lead generation strategy. After all, nearly 90% of people use the internet to find local businesses. 

A smart lead generation strategy can help you stand out from competitors. You can draw your target audience in and start converting visitors into leads. As you grow your business with these smart lead generation strategies, your ROI will improve, too.

Not sure where to start with getting new leads? Keep reading for five simple lead generation tips you can start using today!

1. Update Your Website

First, prioritize updating your website. Remember, people are using the internet to find businesses like yours. You need a website that helps you stand out from competitors.

Make sure your website is fast, organized, and easy to use. Use Google’s Mobile-Friendly Test to make sure you’re mobile-optimized.

If you’re not, you’re likely losing mobile consumers. 

2. Optimize for Opportunities

Is your website optimized for conversions? How can people reach you?

For an effective online lead generation strategy, you need to make life easier for your customers. Give them plenty of opportunities to convert on your website. That includes newsletter subscriptions, an online store, or form.

Use a strong call-to-action (CTA) to encourage conversions. Let your buttons pop with eye-catching colors, too.

3. Use PPC and Remarketing

Pay-per-click advertising is a great strategy for boosting:

  • Brand awareness and recognition
  • Website visitors
  • Leads and conversions

You can also create a remarketing campaign. Remarketing allows you to reappear in front of previous website visitors. Make sure your branding shines through your visual ads, too. 

4. Create Optimized Content

Leads from search are eight times more likely to become paying customers than those through ads. In fact, almost 15% of SEO leads convert into sales. Almost 60% of marketers say SEO generates more leads than any other initiative.

Search engine optimization (SEO) is a cost-effective online lead generation strategy.

Start by conducting customer, keyword, and competitor research. What content are your readers looking for? Then, create high-quality, informative, and engaging content that’s optimized with keywords. 

Share your content using other lead generation strategies to attract more clients.

Don’t forget to close your post with a strong CTA in your posts.

5. Strengthen Your Reputation

Improving your online reputation can also help you generate new leads. Asking for reviews from your happy customers will help support your brand. It can also give the rest of these lead generation strategies a boost.

Ask your customers to post their reviews on your Google My Business listing. You can also have these reviews appear on your website. Social proof will show on-the-fence consumers that other people love and trust your brand.

By improving your online reputation, you can improve your B2B lead generation and boost business!

Small Business Success: Step It Up With These 5 Simple Lead Generation Tips

Don’t fall behind competitors! Instead, set your small business up for success. With these five simple lead generation tips, you can stand out and attract more business. 

Get ready to watch your business grow with these easy tips.

Searching for more smart, effective business tips? Explore our latest sales and marketing guides today!