Brand messages are thrown at consumers every day. Whether it is by social media, emails, TV adverts, online adverts, radio spots, newspaper or magazine adverts, or billboards – there is always a business trying to sell something.
If you want your brand to be one of the ones that get noticed, there are things you need to do or it will just be lost among the hundreds consumers face every day. You need to be attention-grabbing if you want to achieve success and then stay successful.
Partner With Other Businesses
The more sites your brand is seen on the better, If you partner with other businesses, not competitors but ones that perhaps have the same ethics as you, or they product complements yours, you can advertise on each other’s sites at no cost.
This could be a group of several of you, and then you will know that all their followers will see your brand, just as your followers will see theirs. It is a mutually beneficial arrangement that for some businesses has lasted years.
Get To Know Your Local Community
Getting to know your local community breed’s trust and friendship that can all help to spread the word about your brand.
Go to local events; give away some free gifts such as custom key tags or mugs, or perhaps host an event for the locals to attend.
This will not only let you connect with the people who are close to your business, it could mean you meet other business people from the area and it will give you a better insight into the market of the immediate locality.
It seems that marketers are telling businesses this all the time, but still some underestimate the importance of original content.
If your website does not regularly get some new uploaded, the search engines think the site no longer matter and it starts to drop down the search result rankings.
You need to regularly be putting new content on your website, and it does not matter is that is written images or videos. The search engines can account for them all.
You also need to sometimes go back and read old content. As rules and laws change all the time, there could be outdated information. You need to either delete the piece that is now wrong or update the information.
It was Bill Gates who coined the phrase ‘content is king’, and that is still true today.
Make The First Impression Count
The first time someone sees your website will create the impression they will always have of your brand. It is important that the first impression is a good one so that they stay a while to check you out and come back to purchase goods.
Your business site should be attractive without being flashy, and informative without treating the viewer as though they are stupid. It is said that if you can keep a new viewer on your site for longer than 5 seconds, you are doing well. Manage to keep this potential lead interested for 10 seconds and you have a potential new customer.