Suzie Taylor on Teaching, Motivating, and Inspiring Internet Marketers
Suzie Taylor has been in the Health & Wellness industry for over 17 years. She discovered network marketing but failed with offline. Then she found MLSP.
Thanks you for this interview, Suzie. I’m excited to learn more about you. So, let’s get started!
Where were you born and raised, what was childhood like, and what did you want to be when you ‘grew up?’
I was born in a small town in Victoria, Australia. Being from migrant dutch parents, our early childhood was simple and fun. Riding bikes with the neighborhood kids, going to the quarry to collect chalk so we could draw on the footpath, playing hopscotch, elastics, four square. The only rule was ‘come home when it starts getting dark. A simple, untroubled upbringing.
In the summer months we were one of the first houses in the neighborhood to get a pool so it was the place to be. I remember always lots of kids at our place in my primary school years.
When I was 13 my parents split up and my uncomplicated life was turned on its head. Divorce is never easy for any kid but as an emotional, hormonal 13 year old teenager I struggled with the changes.
I was angry at my dad for cheating on my mum and it took me a long time to forgive him. We moved away, and I went to a girls school, which I also didn’t like. I didn’t like much during those early teenage years it seems.
After a few years my mum met another man whom I didn’t like either. He tried to be my dad, an authoritarian and mentor in my life, but I didn’t need another dad – I already had one. Another thing to be angry and hostile over.
I decided living with my dad was better than living with my mum and her new boyfriend so I moved back into the ‘family home’ and resumed classes at my initial school with my old friends. I felt alive again.
The wonderful friendships I developed back then are still lifelong friends I see to this day – not as frequently as we all have such busy lives. When we do see each other we can catch up where we left off, like no time has passed at all.
My life was back on track and I attribute my ability to deal with conflict and always look at life in a positive light due to those troubling early teenage years.
A while later my dad found a new partner too – she was a chiropractor. A successful, independent, self employed, strong woman. When I grew up I wanted to be just like her, as this is where my love of health and the human body began.
What did your parents do for a living and was there any Entrepreneurship in the family?
My dad was a real estate agent and auctioneer. As a young migrant from the Netherlands, he had experienced poverty and vowed never to let his family go hungry or struggle in life.
As a result he worked hard, put himself through school and established a real estate business in one the biggest growth corridors in the south eastern suburbs of Melbourne. He had drive and ambition and was integral in developing our sleepy little town into the thriving metropolis it is today.
From a young age I worked at the office, during school holidays. Early on I realized I didn’t want ‘a job’ simply working for someone else. That entrepreneurial spirit was ignited quite young it seems.
You explored the world for 5 years. Can you tell us what your favorite spots were, and what was life like then?
I love traveling and the highlights of my five years abroad was traveling to so many different places and experiencing different cultures and customs. I love the forted villages in the mountains of Italy and France.
Such stunningly picturesque towns, cobblestone roads barely wide enough for a modern day car to travel along, restaurants tucked into little nooks, the most exquisite, delicious food, meandering walks, something stunning to uncover at every turn, stairways, arches, even the drinking fountains are beautiful!
Another of my favorite historical places is Ephesus, the ancient city in Turkey. It was built in the 10th century BC which is hard to comprehend how old it is. the streets we lined with marble and I remember the indentations from the wheels of the chariots in the road. I really got a sense of what life would have been like back then. So opulent for some, so incredibly hard for others.
I also love the Bahamas. We have some of the best beaches here in Australia and I now live in a seaside town that is truly magical. White sandy beaches, crystal clear waters. But the water in the Bahamas is that azure, turquoise blue that can be seen from space, the colour so striking. The diving and snorkeling there was amazing, as was the diving in Fiji.
Another memorable trip was travelling through the Panama Canal. Such an amazing feat of engineering brilliance, and the fishing boats that greeted us on either side of the canal, the women selling their embroidered wares. I still have cushion covers I bought from those women. Such treasures.
Nepal and India, and trekking in the Himalayas, meeting the Nepalese children who are incredibly poor but so unbelievable happy. Travelling from Gibraltar to the Netherlands, through the English channel and the North sea. A very rough trip, and one I cannot forget.
Crossing the Atlantic ocean from Florida to Spain, and stopping in the middle of the Atlantic (24 km deep) and all the crew jumped overboard. We couldn’t put an anchor out so we drifted and put a long line out the back so we could swim to it. Scary but exhilarating at the same time. So many memories it’s hard to stop at just a few.
I was fortunate to land a job on one of the luxury yachts whilst travelling in the south of France. I got to explore some fabulous places, some that I would never have been able to get to, or afford to go to, normally (like the Cote D’Azur).
The flip side was that I worked incredibly hard, most days we worked 12 hour days and my two hour ‘lunch break’ was sometime spent sleeping as I was so tired. Sometimes, though, in our breaks we got to go diving, snorkeling, or exploring this vast world, (if we were docked).
How did you begin in the Health & Wellness industry and what are your specialties and who were your clients?
I was introduced to the health and wellness industry by my dad’s girlfriend who was a chiropractor. I didn’t have the chemistry marks to get into the degree course so I did the extra chemistry subjects I needed.
During this time I decided chiropractic wasn’t really my calling as I was more interested in nutrition and ‘alternative medicine (naturopathy) I finished this four year course and also completed the massage course too. I really resonated with massage – it’s such a nurturing, healing treatment. I make people feel better, rid them of pain, and everybody loves it when I show up.
Such a feel good industry to be involved with. As a massage therapist I got my first job on luxury yachts too, and when I returned home I started a corporate massage company (still going strong 16 years later) massage has always been a great industry for me.
As a naturopath I worked in the industry for approximately 2 years. I especially like the nutrition and herbal side of things, although getting clients to take the tinctures I sometimes prescribed was trying. I gravitated towards the manufactured herbal tablets that had some great formulations without the foul taste.
However I also found clients still wanted ‘the magic pill’ they wanted me to fix them and were unwilling to do the work, or cut the crap from their diet and lifestyle to assist their health. That’s when I got disillusioned with the industry and went overseas.
Today my specialty is still massage – my clients are corporate clients and we specialize in 15 minute seated massages on our ergonomic chairs. We have therapists in all capital cities in Australia and love the flexibility running my own business brings.
I also still like nutrition which is why I was attracted to the health and wellness network marketing company Isagenix.
When did you discover network marketing, what was your first two years like, and can you tell us why offline prospecting sucks?
I was introduced to isagenix just over two years ago. It is the ultimate business model, because you don’t need to worry about creating products, fulfilling services, setting up websites, dealing with customers, or any of the other headaches (and costs) of running a business.
But I hated cold prospecting, and didn’t understand why the preferred method to grow my business as promoted by the company was to ask family and friends to ‘take a look’ as ‘the products were suitable for everyone’. My other business didn’t operate in that way, why did I have to operate this business that way? Because of my negative attitude to recruiting family and friends, my business growth was abysmal.
Some people enrolled, not because I asked them to, but because they could see the change in me physically ( I lost 7 kgs and felt great). I loved the products and the business model but offline prospecting was awful. Nobody likes to be rejected and shunned.
I didn’t want to ruin friendships because of my overzealous network marketing upline pushing me to ‘talk to more people’. I like my friends, they don’t buy my corporate massages services regularly either – why should they be obliged to buy my network marketing products? I knew there has to be a better way. Enter attraction marketing.
You discovered online attraction marketing through using a system, can you tell us about MLSP and what it does?
MLSP, or my lead system pro, is an online marketing solution for network marketers, affiliate marketers, & internet marketers.
The biggest problem Network marketers face is lack of leads and lack of income. Harnessing the power of the internet and social media, MLSP offers solutions for these very real problems, providing the perfect tools, training and systems to help Network Marketers like you and me really succeed online.
What is the biggest mistake you see new network marketers make, and how can they fix it?
The biggest mistake I see network marketers make is being too pushy and too aggressive. So many online marketers pitch products and services without even seeing if the product or service is right for that person.
Friending people on facebook to then immediately send a pitch. The same across all social media platforms including Twitter and Instagram. I never even respond to these messages. They know nothing about me and just started in with the hard sell. How successful are they? Not very is my guess. You can see desperation a mile off.
I love your blog! How old is it, how many posts are on it, and what is your daily traffic like?
I have three websites actually. My corporate massage weblog is a new addition to that site as I realized the benefit of blogging and keeping material current across all my businesses. The other two are a couple of years old.
My health and wellness Isagenix blog can be found at www.30day.com.au and my attraction online marketing blog is www.successwithsuzie.com daily traffic varies month to month – Christmas is slower as many people (including myself) are not as active online during the holidays. Blogging whilst camping is difficult!) but now that the holidays are over, it’s time to ramp things up again.
Consistency is key for me and that mantra is definitely reflected in daily traffic numbers. I have about 60 blog posts and about 5 static pages on my online marketing blog, and a few less on the health and wellness page, but more static pages. The isagenix page is more popular as health and wellness is a more highly searched term.
Should every internet marketer blog and why?
If you don’t like blogging, I don’t think you should have to as there are other ways to get exposure online. Social media channels are a great way to increase exposure. I do suggest you pick only one to begin with as it can be quite overwhelming posting daily to multiple sites. Automated programs can help with this.
YouTube is another great alternative to blogging and is the second more searched platform apart from google. I have great success with my youTube channel, link here https://www.youtube.com/channel/UC0bu2pUfeYB1RhJhOuVm42A there is also email marketing as a great way to get in front of your audience.
For me personally, a blog is the centre of your online marketing portfolio. Online marketing for me is like farming. You sow the seeds by putting great content across social media including YouTube, Instagram, facebook, twitter etc and then send that great content into a funnel to the centre – your blog and email list where they can find more information about you and what you have to offer.
On average they say it takes 6 points of contact before your prospect will buy. With a blog and email sequence it’s much easier to remarket to your client base and being front of mind for when they are ready to purchase. Blogging also ensures your webpage is current and up to date, with regular new content. The search engines like this and will favour websites with updated posts and pages.
What’s the best way to generate leads for you these days, and can you share a technique?
For me I have few ways I use to generate leads. I find my YouTube channel works well and is increasing in views and subscribers quicker than anything else.
Twitter also works well, so long as you have a great capture page and funnel encouraging your viewer to click through to content. The great thing about twitter is you can upload your 20 or 30 pieces of content (or more) and put them into an autorotator and it automatically adds your tweets to the end of the queue. Simple yet effective.
Blogging of course is a great lead generator although the results are typically slower than other social media channels. And I also do paid advertising which is working well too. I like adcash and buysellads. Again having a great lead capture page and image is paramount.
What is your favorite book right now and why?
I love a great read and always have a self development/mindset book on the go to help me learn and grow. One of my faves from last year is The Slight Edge by Jeff Olson. Great read, easy to implement strategies to help you achieve your goals.
What are your goals for 2017?
- Creating more great, consistent content
- Self development both personally and professionally
- Grow my three businesses into bigger and more profitable enterprises.
- Grow my YouTube Channel. More consistent posting of videos.
What is your favorite quote and why?
“Success is something you attract by the person you become”Jim Rohn
This is all about attraction marketing and the crux of a good online marketer. Forget about pitching your product to all and sundry. Start by offering value, and see the sublet shift.
Thank you so much for this interview Suzie!
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