To really put your business on the map, you need to make sure you stand out from the crowd. Differentiating your brand amongst a sea of competitors can be tricky, but there are some sure-fire ways to ensure your company is well-known amongst your target audience…
1. Improve your content
Whether you’re posting content on your own website, a guest blog or sharing it on social media, high quality content is a must. Whilst fresh, new content will help with your SEO rankings, it’s only going to be beneficial if it’s interesting, informative and helpful to readers.
When you produce great content, you’re giving people a reason to visit your website and enticing them to engage with your brand. In addition to this, you can showcase your skills and cement your status as a leader within your industry.
2. Focus on branding
Your branding allows you to tell the world what your business is about, so make the most of the opportunity. A consistent brand message helps you to establish your corporate personality and showcase your ethos. No matter what sector you operate in, having consistent branding will help customers identify your company and keep you at the forefront of their mind.
3. Custom website design
Whether you operate solely online or also have physical premises, your website is having a significant impact on your customer base. Even when you have a store or workshop for customers to visit, studies show that the majority of people will visit your website before your premises.
With custom website design you can give users the information they need and compel them to choose your brand over any others. As well as providing key information, such as your contact details or opening hours, your website showcases your products and services, as well as your team and your priorities as a brand. By opting for a bespoke, custom-built design, you can make sure you business stands out online, as well as offline.
4. Go green
Adopting environmentally processes can be beneficial for everyone, and it can certainly set your business apart from others in your industry. When you incorporate eco friendly measures in-house, be sure to publicize them. Consumers are keen to support environmentally friendly companies, so keep your customers updated about your new green initiatives. With many companies securing grants to enhance their green credentials, you may even find that you’re eligible for an eco friendly investment.
5. Showcase your team
An ‘About Us’ page is a critical element of your website, so don’t overlook its importance. Before buying a product or ordering a service, customers will want to know more about your company. As well as promoting your corporate personality, showcase your team as well. Visual storytelling is a great way to connect with users, so why not use an interactive infographic or a humorous cartoon to share the story of your company?
Your staff are your biggest asset so showcasing them online and promoting their skills is one of the most effective ways to ensure your company stands out from the crowd.