Calling all entrepreneurs! Are you wondering how to excel at entrepreneurial marketing? It’s not as hard as you think. Try this 7-step guide to success!
Did you know that every day around 550,000 people become entrepreneurs?
While so many people become entrepreneurs each day, not everyone succeeds. One reason could be the lack of entrepreneurial marketing strategy.
Every entrepreneur needs to be in the marketing mindset to get their business to succeed. Take a look at this step by step guide to step up your marketing game.
1. Always Listen to Your Audience and Customers
If you pay attention to what successful entrepreneurs do, you’ll notice they always listen to what their customers need.
For example, there is a difference when you operate a business in a rural area versus the city. Think about it, people in the city can get anything they desire after only a few minutes. People in the country, on the other hand, have to travel longer distances or might not have access to a wider selection of products.
Your business model has to change depending on who the target customer is.
This is particularly important to remember if you want to transition to different markets. Not paying attention to what the target customer is asking for will cause you to lose business or not break through into a new market.
It doesn’t matter if it makes sense at first, but listening to your customers will make a real difference.
2. Remember You’re Selling, Not Comparing
In the business world, if you tell people to follow a trend, it will never bite. Don’t tell your customers you’re the better choice, prove it to them.
When you market yourself and your product, make sure you focus on the cost, quality, and the value.
Prove that your product or service is the better choice by pricing it just right. Show your customers you only provide quality. You also have to ensure you get the combination of price and quality correct to offer them a better value.
When customers see firsthand the value and quality of your product, it will be a better marketing strategy than telling them you’re better.
3. Start Marketing Before You Launch
Don’t wait until your product is ready to launch to start marketing. A lot of businesses decide to wait until their product or service is in the final stage to start marketing.
Even if you want to sell your product as soon as it comes out if customers don’t know about it, will it sell as well? Finding out the answer to that question could end up costing a lot of money.
When you begin developing a new product or service, you need to start creating buzz early on in the process. You need a type of awareness campaign to let your customers know something new is on the way.
Letting a few people know the product is on its way, will also allow you to learn how people are reacting to the idea. If it’s well received by a few, they might spread the word.
This way when the product or service is ready your customers will also be.
4. Continue to Evolve
Ask any business owner and they will probably tell you the way they market themselves changed from the time they started. The reason is the marketing landscape never stays the same.
In the era before the internet and social media, businesses had limited marketing resources, which forced them to think outside the box.
Even though nowadays there are more marketing resources than ever, it doesn’t mean that you can’t think outside the box.
You can take advantage of social media, video marketing, influencers, content marketing, and even crowdsourcing. Use one or a combination of these techniques and continue to change.
5. Take Your Time Testing
If you launch a marketing campaign that you can’t measure, you might set it up for failure. When you spend time coming up with a concept and money on ads and advertising, you should make sure you can track the success of it.
Before you do a big launch, it’s important to do a couple soft launches so you can measure the success and effectiveness of your campaign.
Run a few different small campaigns and track how customers react to each one. Just make sure you’re able to measure the results so you can compare the techniques and see which one is the most effective.
Weed out the techniques that didn’t work and stick to the ones that did. If you need more examples of marketing insights, check out this website.
6. Don’t Limit Your PR
When you launch a marketing campaign, you’re trying to sell your product or service. On the other hand, when you do PR, you make the industry aware of your presence.
PR includes when a member of the press, magazine, or media house covers a story on your product or service. Think about it, when you see a product in a magazine or newspaper, it gives it a level of credibility.
Take advantage of PR to advertise using multiple angles. The more places that mention your business the more credibility your business will have.
7. Allow Customers to Communicate with You
As mentioned earlier, you need to listen to what your customers want to be a successful entrepreneur. In order to do so, you have to give your customers a place where they can communicate with you.
Create a social media account where customers can share what they love about you and what they don’t. It will also make it easy for you to respond to their comments and handle feedback.
If you don’t provide a place for them, they will find it on their own and you will have no control.
Also, make sure you reward your customers for their loyalty. Offer them a loyalty reward program, discounts, or special pricing for always sticking by you. A loyalty program will improve the overall customer experience.
Entrepreneurial Marketing: The Bottom Line
As an entrepreneur, you have the task of handling your marketing like a pro. Start by listening to your customers, market before you launch, and take advantage of PR opportunities. These entrepreneurial marketing tips will help make a difference.
If you want to learn about the best business opportunities for 2019, check out this article.