Did you know the average consumer needs to see your brand 5-7 times before they’ll recognize it?
For your business to thrive, you can’t afford anything less than a stellar, standout logo. Hiring a graphic designer will ensure your company gets a logo that people will notice and remember.
In this post, we’ll provide expert tips on how to hire a graphic designer for your company logo. Read on to learn more!
1. Know What You Want
Before you consider hiring a graphic designer, your first step is determining your needs and wants.
You should have at least a general idea of how you want your logo to look, including colors, style, and subject. You’ll also want to consider your target audience, your locale, and how your logo connects to your brand image.
Collect actual examples of logos and designs you like (and don’t like). It’s not enough to say you want something “eye-catching” or “appealing.” Everyone wants that, so you’ve got to give your designer something more specific to start with.
2. Consider Your Budget
You might be tempted to hire the cheapest designer you can find, especially if you’re on a tight budget. Don’t do it.
Your logo can make or break your business, so it’s worth the upfront investment. Creating a strong logo the first time costs less than rebranding your business down the road.
An experienced designer might charge a higher rate, but they’ll get the job done quickly and with fewer revisions. Hiring a “cheap” designer could mean endless rounds of revisions for a lower-quality product.
3. Find a Professional Designer
A true logo designer doesn’t just tinker with Photoshop as a hobby. They have a specific set of skills that include:
- Experience with design software
- Knowledge about typography & layout
- Understanding of colors & color psychology
- A strong portfolio that demonstrates creativity
A professional designer will offer a clear pricing structure and a written contract for their services. They might also send you a design brief to better determine your goals for the project.
4. Give Specific Feedback
A graphic designer can only work as quickly as you can provide direction and feedback. The better you can articulate what you want, the better the finished product will be.
Dive deep into your company’s goals and objectives. When the designer understands your business and your customer base, they can use that information to craft a logo that will appeal to your target audience.
In this instance, too much information is always better than not enough.
Hiring a Graphic Designer: Final Thoughts
You might feel overwhelmed by the thought of hiring a graphic designer, but the tips outlined above will streamline the process.
Start by defining your needs and wants (including your budget) before you start looking for a designer. Consider the designer’s portfolio and experience before you sign a contract.
Finally, be ready to give prompt, specific feedback during the design process. If you do all these things, you’re sure to end up with a powerful logo that matches your brand identity.
Did you find this article helpful? Be sure to browse our other business posts for more valuable insight. Visit the Marketing and Tech sections to learn more about hiring a graphic designer, business logo design, and online branding.