Starting a blog that you plan to monetize is a big undertaking. After all, a blog without some mechanism of monetization isn’t very valuable. You need to ensure that you will have enough high-quality content to keep people intrigued and that you can post often enough to keep the blog active. There are several things you need to consider if you are going to try to start a blog to monetize properly. While there is no guarantee of success for monetizing blogs at scale, these 4 points below may help to bolster your chance of success.
1. Determine the Subject and Voice of the Blog
The subject of the blog is one of the primary points that will pull people in. Try to find a niche that’s not oversaturated. This might not be easy but it may help if you truly hone in on what you’re an expert in. The subject of the blog is also something you can plug into Namify to get suggestions for what to call the blog.
Once you know the subject matter, you can determine the voice. You should ensure it is appropriate for the audience. For example, you don’t want a humorous voice for a blog that is centered around funeral trends, but you would want humor for a blog that is about the funny side of parenting.
2. Choose the Right Name for Your Blog
The name you choose for your blog can pull new readers in and may encourage subscribers to sign up. You need to choose something that represents the content that you’ll post in the blog, but try not to make it something too trendy that will become dated quickly.
Namify can provide you with a blog name suggestion that could be a starting point for what you name the blog. Remember, you need to check things like the domain ability if your blog will be a stand-alone blog. You also don’t want your blog named anything that might be mistaken for a different one. Namify can help with all of this.
3. Set Up the Template for the Blog
The template of the blog isn’t something that has to be permanent; however, people on the internet thrive on consistency. They like being able to visit a familiar website so you should try to find a blog template that you can use long-term.
One of the most important considerations is that it’s easy to navigate. This could increase your readership if it’s easy for everyone to get around. It may behoove you to check out the Americans with Disabilities Act guidelines for websites to help you ensure that your blog is compliant. Even if you aren’t required to comply, you could open up your blog to an entirely new demographic by ensuring compliance.
4. Advertise the Blog
Marketing is one of the keys to getting the blog seen. Your new blog needs traffic, subscribers, and keyword rankings. Many people choose to do this on social media because it is a free option for marketing. There are paid options, but you don’t have to use these. Remember to only post your blog link on social media in places that allow linking. Some groups won’t allow links and will delete your comment and possibly block you from posting or commenting again.
One way you can advertise your blog on social media is to have the link to it in your bio or profile. Each time you comment on something or post about something, people who see you can click your bio. They may notice your blog and visit it or share it with their own network. And don’t forget to ask visitors to subscribe to they don’t disappear forever after their first visit!