It’s important for your business that any event that you put on with your brand behind it has to be executed to the best of your ability. People attending will remember it for being good, bad or just average. Here are some tips for planning a business event.
Have A Clear Purpose For The Event
Whether you’re the owner of the company or you’re pitching an event idea to your boss, the main criteria you want to have nailed down is what the event is for and what it’s achieving for the business. A summer party where you invite all your clients is worth splashing the cash if you’re also planning on networking and creating work from the event. Sure it’s great to treat those who are bringing in a profit but there has to be a clear business purpose for the event itself. If it doesn’t, then the person in charge is unlikely to give you the budget to throw said event.
Think About Venue Size And Budget
Venue size is important because the last thing you want is to go with a venue that’s too small or too big for what you actually need. The venue size and location is also going to affect what budget you have. If you’re limited, it’s worth cutting back on the extras that you planned on having. Never sacrifice the venue costs unless you can find a suitable alternative for a reduced cost that still offers everything you need and looks the part.
List Everything You Need
The venue will likely have some of the equipment and supplies you need for the event, but you are certainly going to want to list everything that you need so that everything is budgeted for and nothing is forgotten. Event suppliers such as Mega Vision are great for lighting and dressing any stages. You’ll also want to consider catering possibilities and ensuring you’ve picked the right catering company to provide food and drink that will be enjoyed and commented on by your guests. Think of every aspect and ensure that every supplier has been sourced with the same amount of care and value that you would with the most important things you consider to have at the event.
Create A Guest List
And finally, that all-important guest list. It’s crucial that you make the right choices of who to invite, especially if you’ve only got a limited amount of invites to give out due to the size of the venue. Look at each potential guest in terms of what business they can offer or their value to the business. You also need to think about whether you’re offering a plus one or if it’s strictly open to just the person you’ve invited. Create this guest list sooner rather than later too so everyone has the chance to book it in their diaries.
With these tips, you’ll be on your way to making a business event that will be remembered for all the right reasons, hopefully!
