Todd and Leah Getts on MLSP, MLM, and Mastering Blogging
Todd and Leah Getts are rising stars in Internet Marketing, blogging, and MLSP. Here’s Todd and Leah Rae on SEO and becoming members of the month in MLSP.
Thanks so much for taking the time to do this interview with me, Todd and Leah!
I noticed that you guys were members of the month for, I think it was MLSP, can you tell me a little about that?
|Sure! MLSP (My Lead System Pro) is a marketing system and community that we plug into to build our business online.
Most of the tools we use to generate leads, build our team, and build our brand come from MLSP. It’s also where we learned almost everything we know about marketing online and it’s the community we leverage to connect and collaborate with other top marketers in the industry.
We knew that if we wanted to build our business like the top leaders in the industry do, we would need a blog, lead magnets, capture pages, a CRM, and a bunch of other stuff.
MLSP gave us all of that in one system, plus all the training we needed to learn how to use them effectively.
It literally took years off our learning curve.Not only that, but it also gave us a forum to connect with and learn from other top marketers in the industry…people like Adam Chandler, Diane Hochman, Mark Harbert, Ed Zimbardi, and many, many others.
Being able to connect with those people on a one-on-one basis has been absolutely invaluable to the success of our business.
You guys are very consistent bloggers, and I love your concept of “Leveraged Income.”
How old is your blog now and do you get the “leverage” you want from it?
|Our blog is only a year old. When we first started with it, we were blogging 3 times a week.
Now that we’ve got a good amount of content that is ranking in Google, we’re able to leverage that existing content and we now only need to add a new article about once every week or so.
So yeah, we are definitely getting the leverage we want from it. We get several leads every day from our blog without having to write anything new. We have blog posts that were written a year ago when we first started that still generate leads for us today.
That’s why we put most of our focus on strategies that generate “evergreen” content…stuff that you create once and it keeps working for you for years to come…specifically, we focus on blog posts and YouTube videos. They take more work upfront, but the long-term returns far outweigh the work you put into it.
If you could start your blog all over again, what would you change?
|I think we actually did a lot of good things with our blog from the very beginning. It was built with search engine optimization (SEO) in mind from the very beginning, we’ve always included a good, strong call-to-action in each of our posts which is essential for lead generation, we blogged frequently and consistently, and we always lead with value.
But the one thing that I wish we had done sooner is integrate video into our blog posts. We have only recently (within the past 3 months) started to integrate videos into our blog posts, and the results have been absolutely mind-blowing.
To give you some solid statistics, for example, the opt-in rate for our “Social Media Domination” training after watching a video is over 300% higher than if they opt-in after reading a blog post.We know that getting people to feel like they know, like, and trust us is absolutely critical in our marketing. That’s why we don’t ever try to pitch or sell stuff with our blog or videos. People don’t come to our blog to get sold on something. They come to our blog to be informed and to learn how to build their own businesses online.People need to get to know, like, and trust us first before they will opt-in to an offer, buy a training program, or join us in our business, and video is a much more powerful way to do that.
There seems to be a whirlwind of excitement around new platforms for marketers. When something is new on the scene, everyone jumps on it, like Snapchat and Facebook Live.
Do you think older platforms like YouTube and Twitter are still effective in Lead Generation?
|LOL…YES! In fact, whenever a new “fad” marketing trend comes along, if we aren’t already involved in it, we tend to avoid it.
We try to either be ahead of the wave, or far enough behind the wave that everyone with “shiny object syndrome” that jumped on the band wagon has moved onto the next latest, greatest marketing technique and we can use that marketing strategy without having to fight and compete for attention and exposure.
Many expect it to eventually become the #1 search engine. Not only that, but YouTube videos (along with blog posts) are a form of “evergreen” content. Once you create a video, it is there forever, continually working for you and generating leads. Again, very leveraged.
This is different from Facebook Live or Snapchat and other social media platforms where your post is popular for a few days and then it never gets seen again. Those social media platforms require you to keep producing new content perpetually in order to attract followers and generate leads. It’s much less leveraged.
Now, Twitter would normally be something that we categorize the same as Facebook or Snapchat. Your tweets only last for about 15 to 30 minutes before they never get seen again…BUT, because of some very powerful tools and apps that we use, Twitter has become an incredibly effective, leveraged, and cheap marketing platform.
Not only do we generate a bunch of leads directly from Twitter on a daily basis, but Twitter also drives almost a ton of traffic to our blog and YouTube channel, and we only spend a few hours a week on Twitter to make that happen.
Now, are you guys just doing MLSP, or do you have a MLM opportunity as well?
|We do have a primary MLM that we are still building. But again, we don’t ever try to pitch or sell anyone on it unless they actually reach out to us and ask about it. Most people that reach out to us for help aren’t looking to join a different MLM, so we try to help them in other ways.
Introducing them to MLSP is one of the ways we do that. We also offer personal one-on-one coaching, and for those who aren’t ready for that level of commitment, we also have several paid and free video training courses that we direct people to.
What are your plans for 2017? Are you going to increase output, refine a strategies, or do something completely new?
|We definitely plan on focusing more of our efforts on video, and we plan on being more active on Facebook in several ways, but our strategy of continually creating evergreen content will never change.
We’re always looking for ways of automating more of what we do, and one of those activities that currently takes up a lot of time that we’d like to automate is our SEO (search engine optimization).
We’ve got a lot of content that is ranking on the first page of Google and YouTube, but it takes a lot of work to get it there. So we’re currently experimenting with different tools and services to automate more of that kind of stuff.
We’re also getting more requests to speak and train, so we plan on putting more resources into those activities. Plus, that stuff is always a lot of fun.
Sitting behind your computer for months and months and getting results is great, but actually meeting the people you’ve impacted and being able to interact with them in a live setting and have conversations, answer questions, and just hang out is where so many life-changing moments happen!
For more info, visit: Todd and Leah’s Website.
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