Todd and Leah Getts on MLSP, MLM, and Mastering Blogging

Most of the tools we use to generate leads, build our team, and build our brand come from MLSP. It’s also where we learned almost everything we know about marketing online and it’s the community we leverage to connect and collaborate with other top marketers in the industry.
When we first brought our business online a little over a year ago, we really had very little idea what we were doing.

We knew that if we wanted to build our business like the top leaders in the industry do, we would need a blog, lead magnets, capture pages, a CRM, and a bunch of other stuff.

MLSP gave us all of that in one system, plus all the training we needed to learn how to use them effectively.

It literally took years off our learning curve.Not only that, but it also gave us a forum to connect with and learn from other top marketers in the industry…people like Adam Chandler, Diane Hochman, Mark Harbert, Ed Zimbardi, and many, many others.

Being able to connect with those people on a one-on-one basis has been absolutely invaluable to the success of our business.
Another one of the neat things that MLSP does is that it recognizes people who are taking action and having success with the system. The “Member of the Month” award is just one of the ways they do that.

Now that we’ve got a good amount of content that is ranking in Google, we’re able to leverage that existing content and we now only need to add a new article about once every week or so.

So yeah, we are definitely getting the leverage we want from it. We get several leads every day from our blog without having to write anything new. We have blog posts that were written a year ago when we first started that still generate leads for us today.

That’s why we put most of our focus on strategies that generate “evergreen” content…stuff that you create once and it keeps working for you for years to come…specifically, we focus on blog posts and YouTube videos. They take more work upfront, but the long-term returns far outweigh the work you put into it.

We try to either be ahead of the wave, or far enough behind the wave that everyone with “shiny object syndrome” that jumped on the band wagon has moved onto the next latest, greatest marketing technique and we can use that marketing strategy without having to fight and compete for attention and exposure.
But as far as YouTube and Twitter are concerned, those are two of the most valuable lead generation strategies that we leverage.YouTube is still the #2 search engine in the world, behind Google.

Many expect it to eventually become the #1 search engine. Not only that, but YouTube videos (along with blog posts) are a form of “evergreen” content. Once you create a video, it is there forever, continually working for you and generating leads. Again, very leveraged.

This is different from Facebook Live or Snapchat and other social media platforms where your post is popular for a few days and then it never gets seen again. Those social media platforms require you to keep producing new content perpetually in order to attract followers and generate leads. It’s much less leveraged.

Now, Twitter would normally be something that we categorize the same as Facebook or Snapchat. Your tweets only last for about 15 to 30 minutes before they never get seen again…BUT, because of some very powerful tools and apps that we use, Twitter has become an incredibly effective, leveraged, and cheap marketing platform.

Not only do we generate a bunch of leads directly from Twitter on a daily basis, but Twitter also drives almost a ton of traffic to our blog and YouTube channel, and we only spend a few hours a week on Twitter to make that happen.

Introducing them to MLSP is one of the ways we do that. We also offer personal one-on-one coaching, and for those who aren’t ready for that level of commitment, we also have several paid and free video training courses that we direct people to.
So we’ve got several ways to help people no matter what stage they are at in their business.

We’re always looking for ways of automating more of what we do, and one of those activities that currently takes up a lot of time that we’d like to automate is our SEO (search engine optimization).

We’ve got a lot of content that is ranking on the first page of Google and YouTube, but it takes a lot of work to get it there. So we’re currently experimenting with different tools and services to automate more of that kind of stuff.

We’re also getting more requests to speak and train, so we plan on putting more resources into those activities. Plus, that stuff is always a lot of fun.

Sitting behind your computer for months and months and getting results is great, but actually meeting the people you’ve impacted and being able to interact with them in a live setting and have conversations, answer questions, and just hang out is where so many life-changing moments happen!