Blogger Outreach Services are probably one of the last white-hat SEO techniques that work to grow your website or blog, other than natural commenting.
But, buyer beware! Not all Blogger Outreach Services are created equal. Here’s the Top 3 Bad Things to Look Out For When Using a Blogger Outreach Service.
First off, what is a Blogger Outreach Service?
One of the most powerful ways to build your blog or website “domain authority” is to get backlinks from other high domain authority websites pointing to your website. This indicates to search engines that your blog is valuable to people.
This indicator is one of over 200 indicators that Google uses to determine whether your blog is worthy or not. If you get on Google’s good side you can get a lot of traffic to your site which means more profit and exposure for you.
A few years ago, the only way to get natural-looking backlinks from other high authority websites was to manually email or reach out to the blogmaster or website master, the owner of the site – that is the “outreach” part.
However, a lot of bloggers don’t know how to do proper outreach or simply don’t have time to stalk top brand influencers on social media. I know I didn’t.
Fortunately, blogger Outreach Services started popping up a few years ago and they do all the outreach for you – even write the content that will be placed on the authority website pointing back to your blog or articles.
Why Blogger Outreach in the First Place?
August 2018, I lost over 60% of my blog traffic overnight. It also took away 60% of my income from the products I promoted on my blog. It was the worst month in my four year blogging history.
I lost all that traffic because I deleted a couple static pages and articles on my blog because of certain compliance measures the company I was promoting had recently implemented.
I knew writing more articles wasn’t going to fix my situation. I already had over 860 articles – and knew of certain blogs that had under 100 articles, getting 10 times the traffic my blog was getting.
So, I finally gave in and started looking for a US-based SEO agency. I knew there were millions of supposed “SEO experts” based in India, but I wanted an American company because I knew that SEO agencies used content to fix blog’s rankings and I wanted fluent English content.
One of the best SEO agencies in America was over $2,500 a month. Several other were over $5,000 a month! I spoke to one representative that said I wouldn’t see results for six months – that meant over $15,000 before even seeing any good improvement on my blog.
So, I knew that SEO agencies got backlinks from high authority sites to improve the rankings for their client’s websites, so I googled “blogger outreach” and lo and behold I found agencies that did outreach for a lot less than SEO agencies. In fact, a lot of SEO agencies outsource blogger outreach to blogger outreach services!
I basically cut out the middleman, and bought high-authority backlinks myself for a lot less money.
So, here’s the 3 main things to look out for when shopping for Blogger Outreach
One – Alexa rank is predominantly in India
There’s a nifty extension you can get for your browser called Alexa, which is a company that measures popularity of a website. You can also see where the website gets a majority of their traffic.
If you’re like me and want English speaking writers creating your content, you want a US-based company.
It’s hard to tell which companies are actually US based because they all pretty much say the same thing on their site: “Content from native English writers.” That doesn’t mean anything.
So, Alexa can pretty much tell you where most of their traffic comes from which could mean that most of their business is NOT in America.
No phone number or address
After looking at over 25 Blogger Outreach Services online, I noticed that many of them don’t have a phone number or address. They simply want you to fill out a contact form.
That to me is pretty shady. I want to talk to a rep before dropping thousands of dollars on backlinks. I want to know where the blogs are that they publish on, who their writers are, and where their actual office is.
Brand New – Copies Every Other Service
Since Blogger Outreach Services are still pretty new (the oldest one I can find is Fatjoe, which started in 2012) you get a lot of “copycat” companies springing up all over the place.
One way to see how old a Blog Outreach Service is by looking at the very bottom of their website. You should see the year that the company created their website.
Most of them say 2018. Too new in my opinion, and they all pretty much say the same thing, which means they just copied someone else.
Bonus Tip – Don’t Buy Just One Type of Batch
I will mention when buying backlinks, you want 30% of your backlinks to point to your website’s homepage. Mine is erikchristianjohnson.com. And 70% of the backlinks should point to specific articles, like this backlink: Best MLM Companies for 2019.
So, be careful when shopping backlinks because some sites offer “Bulk Discounts.” That means you can buy 20 to 100 backlinks at a time of the same DA. The problem is you don’t want to establish any pattern with buying backlinks or Google will catch on.
By rule of thumb, you should buy varying backlink authority. You should buy DA10s, DA20s, DA30s, etc, not just all DA40s, because that doesn’t look natural.
You also don’t want long anchor text anymore. Your backlinks need to be more “branded” now, like your company name, not long keyword phrases anymore, like “Best New Business in Hong Kong that is Under $100.” That doesn’t look natural and looks like “link bait” to Google, so be careful.
So, there’s only a couple Blogger Outreach Services I recommend HERE.
Thanks for reading and good luck!