Not long ago, businesses viewed their online reputation differently. They didn’t talk with their customers. The only form of communication was to answer questions or complete purchases.
If you attempt this passive way of interacting with consumers now, you will hurt your online presence. Managing your website and social medicals platforms is a lot.
Lucky for you, there are 5 top online reputation management tools to help thrive your online business. If you are not sure which tools to use or where to start, you will find out after reading this.
1. The Brand Grader
The Brand Grader is a free tool you can use to understand what others think about your company. You receive “mentions” about your company and the location of these mentions.
The tools allow you to track major sites your business is a top on and discover where most of these sources come from (sites, forums, polls, images). This allows you to see if your brand is being talked about in a good or bad light.
2. Google Alerts
Google offers many amazing tools for everyday purposes or business. You can start a Google Alerts account to monitor your business or use it to help with creating content. It is a free, helpful, and versatile service that all professionals should utilize.
It allows you to input certain phrases, words, or topics that you want to be notified of. This tool will alert you anytime something is published that matches your request. It could even be a notification of sites posting about your legal troubles or false accusations. If that occurs, you can utilize an additional tools or other reputation protection tactics. If you don’t take care of these types of issues, it could cause irreparable damage to your personal and professional reputation.
If you would like, you can also receive notifications anytime a competitor’s name is mentioned. Keep in mind, Google Alerts is only meant for web pages, not for social media, although some social media posts do get indexed as web pages in search results.
3. Get More Reviews
If it looks like a duck and quacks like a duck, it is a duck, but the same can’t be said for reviews. Since social media and the internet is extremely accessible for anyone, it is also used as a platform to vent.
Many people will write false and negative posts about your business. Oftentimes these posts provide no real feedback or reason, or drag up old dirt and controversies from years ago. Their only purpose is to shoot arrows and harm your reputation. Sometimes these negative reviews are from competitors using illegal or black hat tactics to make your business look worse by comparison.
You can utilize reputation services to remove bad reviews and foul language from your business platform so your company won’t be incorrectly viewed. You can go even further and remove any references to old controversies online, such as this Mugshot removal service. This way, you are in control of your reputation and are keeping only accurate and true internet reviews online.
Your business reputation is important, but it is not the only thing you should be watching. Widen your score by monitoring your competition to create accurate comparisons.
This way, when a potential consumer is comparing you with another (as they often do), you have more leverage to maintain a good reputation. The tool scopes both you and your competitors’ social media presence and offers guidance.
You are given input on what to do and what not to do to improve and get more good reviews and social presence.
Consider Brandseye your tool to being all-seeing. It is able to analyze your business data so you can make better choices. The main features that stick out are the crowdsourcing and public opinion options. Both inform you what people think and say about your company.
Whether it is good or bad, you will know and see what you can do from there. Crowdsourcing creates an algorithm that provides a visual representation of how good your bad your business is based on your data.
Using Online Reputation Management Tools
It is impossible to manage your online business presence without online reputation management tools. You could miss something you need to see or delete something by mistake. ORM is difficult enough without using the right tools of the trade to help.
A good business grows not only with help from its customers and workers, but it also grows from dedication. Your online presence is important and you should treat it as such an asset for reputation management. Reputations make or break businesses.
If you found this article on online reputation management tools helpful, check out other posts on our website. Visit the Marketing and SEO sections of Everything Entrepreneur to learn more about maximizing online reputation and reviews.