Not long ago, businesses viewed their online reputation differently. They didn’t talk with their customers. The only form of communication was to answer questions or complete purchases.
If you attempt this passive way of interacting with consumers now, you’ll hurt your online presence. Managing your website and social medicals platforms is a lot.
Lucky for you, there are online reputation management tools to help thrive your online business. If you’re not sure which tools to use or where to start, you’ll find out after reading this.
1. The Brand Grader
The Brand Grader is a free tool you can use to understand what others think about your company. You receive “mentions” about your company and the location of these mentions.
The tools allow you to track major sites your business is a top on and discover where most of these sources come from (sites, forums, polls, images). This allows you to see if your brand is being talked about in a good or bad light.
2. Google Alerts
Google offers many amazing tools for everyday purposes or business. You can start a Google Alerts account to monitor your business or use it to help with creating content.
It allows you to input certain phrases, words, or topics that you want to be notified of. This tool will alert you anytime something is published that matches your request.
If you’d like, you can also receive notifications anytime a competitor’s name is mentioned. Keep in mind, Google Alerts is only meant for web pages, not for social media.
3. Get More Reviews
If it looks like a duck and quacks like a duck, it’s a duck, but the same can’t be said for reviews. Since social media and the internet is extremely accessible for anyone, it’s also used as a platform to vent.
Many people will write a false and negative post about your business. Oftentimes these posts provide no real feedback or reason. Its only purpose is to shoot arrows and harm your reputation.
You can remove bad reviews and foul language from your business platform so your company won’t get incorrectly viewed. This way, you’re in control of keeping your accurate and true internet reviews online.
Your business reputation is important, but it’s not the only thing you should be watching. Widen your score by monitoring your competition to create accurate comparisons.
This way, when a potential consumer is comparing you with another (as they often do), you have more leverage to maintain a good reputation. The tool scopes both you and your competitors’ social media presence and offers guidance.
You’re given input on what to do and what not to do to improve and get more good reviews and social presence.
Consider Brandseye your tool to being all-seeing. It’s able to analyze your business data so you can make better choices. The main features that stick out are the crowdsourcing and public opinion options. Both inform you what people think and say about your company.
Whether it’s good or bad, you’ll know and see what you can do from there. Crowdsourcing creates an algorithm that provides a visual representation of how good your bad your business is based on your data.
Using Online Reputation Management Tools
It’s impossible to manage your online business presence without online reputation management tools. You could miss something you need to see or delete.
A good business grows not only with help from its customers and workers, but it also grows from dedication. Your online presence is important and you should treat it as such an asset for reputation management.
If you found this article on online reputation management tools helpful, check out other posts on our website. Visit the Marketing and SEO sections of Everything Entrepreneur to learn more about maximizing online reputation and reviews.