If you want to see your business fly high in the world, it is always a great idea to get out there once in a while and show the world what you have got.
Trade shows are amazing places full of life, vibrancy and businesses who are trying to make a good impression on the public.
If you are looking for better exposure this year and a bigger audience to share your success with, a trade show booth should be the first thing on your bucket list.
Make sure it stands out
When creating a trade show booth you need to make sure it is different enough from the others in the line to make yours stand out and look beautiful.
You will find that if everyone else has blue stands and you have a yellow one, people will come to see why you are different and this is what you need to consider when creating your booth. Use photographs, colour, imagery and props to make an impression and to stand out.
Dress to impress
Attending a trade show is like attending any other business meeting and it means that you should always dress to impress the crowd and make a professional impression.
Although it might be a little hot in the room, you need to dress formal in a suit or a suit dress to make the right impression and to also instill the idea of trust between you and the customer.
Make your branding great
Branding is the buzzword for any part of your business and it is even more so when we come to talk about tradeshow booths.
If you want to make sure people go home and talk about you for the next few days, you need to make a great impression and imprint your brand in their minds.
You can do this with banners, light up signs, free pens and free bags for life which will act as constant advertising for you in the future every time they decide to go shopping.
Offer something different
Everyone normally offers free pens, leaflets, maybe a business card at their stand… and this is pretty boring and generic. If you are looking to make an impression you need to think outside the box and offer something new.
For example let’s say you are a sports company who specialises in tennis equipment, and the show you are doing is close to Wimbledon.
You could offer small pots of strawberries and cream and even some pimms if that it allowed in the venue. It can show that you are with the times and that you know what is relevant in the world at the time, which will always pull people in.
Hold a talk or demonstration
You can make one step further in your stand by offering small demonstration of your products or even holding a talk about what you do and why you do it.
Make sure to include your personal story and how the business started because this is always a head turner.