Maintaining a blog can be a great way to attract potential customers to your business website. When you provide people with relevant and interesting content, they will continue to return to your site. Establishing yourself as an expert in your field also increases the trust your potential customers are willing to place in you.
There are many ways to attract people to the blog that you have included on your website. One that is highly effective is to write your blog posts with search engine optimization (SEO) in mind from the beginning. If you’re new to this endeavor, you might not know how to approach SEO blog writing to have the greatest impact on website traffic. Here are a few tips to keep in mind with SEO writing and blogging.
Create an Engaging Title
The titles for your blog posts should grab the interest of readers without being sensational. In addition, they should be relevant to the content of the posts you’ve written. If readers click an attention-getting title, only to be taken to an article that doesn’t deliver on that headline’s promise, you’ll have disappointed readers. Many won’t return a second time, so be sure to engage your readers immediately to keep them as potential customers.
Search engines pay close attention to blog post titles as well, so including your relevant keywords in your blog titles can help them rank more highly in search results, which means they will be shown to more potential customers who are searching for the information you are providing.
Do Keyword Research
The primary keywords for your business might be obvious, but it’s important to know what people are actually searching for when they’re trying to find a business like yours. Google and other companies offer tools that can show you what keywords people are currently searching for. If you can find some specific keywords that are relevant to your business and also highly searched, those are great ones to include in your SEO blogging.
You’ll also want to consider the most meaningful keywords for your specific business. For example, if you own a clothing retail store and you blog about fashion trends, using a keyword such as “clothing” might draw some customers to your site. If, on the other hand, floral dresses are a current hot trend that you are selling, making sure that your blog contains “floral dresses” as a keyword can bring you the customers looking for the specific clothing that you have to offer.
Vary Your Keywords
If you write blog posts that simply repeat your chosen keyword in every other sentence hoping that will get them noticed by search engines, it is not likely to work. Not only will readers find the content uninteresting, but search engines will recognize that your post is only an effort to get ranked in search results, and not necessarily relevant content. This strategy will make it difficult to attract readers, and even more difficult to keep them.
Be sure to use synonyms for your keywords, and other keywords related to your primary ones, so that your content can be both interesting to readers and deemed relevant by search engines. Simply using an online thesaurus is a great way to begin thinking of related keywords for Google and other top search engines. Once you’ve found some that can work in your writing, you can go back to your keyword research tools to see which ones are being searched the most often in search engines.
Writing blog posts relevant to your industry is a great way to get search engines to show your website to potential customers in their search results. Making the content of your posts interesting and informative will help turn your readers into actual customers.