In case your website hasn’t been given personalization treatment yet, now is the best time to do it. If you are not sure about what personalization actually is, there is nothing particularly complex in this notion. Personalization is pretty much altering the way your site looks so that it appeals to the unique interests of your immediate audience.
This is a crucial method for using your collected data about every client of yours. According to recent research, 68% of companies have prioritized their businesses on creating personalized experiences. In other words, this is an effective way of tapping into the customer data available to you. Personalization essentially helps businesses get more sales and, thus, increase their earnings.
The question is how exactly can personalization help you boost your company’s sales. In this particular article, we are going to take a detailed look at some of the ideas that will help you to boost sales via your site’s personalization. These very ideas are meant to work in any industry whatsoever. In case you aren’t certain that your firm is able to handle this on its own, there are many web design agencies out there, who will gladly take care of your site’s personalization. The sheer amount of web design companies flooding the market today is mesmerizing. Considering such abundance in the web design agencies’ niche, you will have no trouble finding a company that will be able to cater to your needs and help you to properly convey your business message to the audience.
By taking advantage of the tips described below, you will get additional assistance in increasing the quantity of users who are going to be interested in your offers and close deals with you.
Closing The Sale
One of the largest challenges of ecommerce stores is closing the sale. While carts are often filled with products, a huge number of those digital baskets are abandoned before the customer actually makes the sale. This results in an effect no different than window shopping in the physical world. Today’s online shoppers often use carts just to choose products they’re interested in with no intent to buy.
The goal of your personalization should be to close as many sales as possible and drive increased revenue and profits to your company. Reducing the number of abandoned carts is one of the best ways to improve your ecommerce store. Let’s take a closer look at how you can implement personalization into this effort.
Saving Carts And Displaying Them Upon The User’s Return
While most e-commerce sites already save the cart, there is an extra way to add personalization to the mix that will drive more sales. To do this, you need to have a popup that displays to returning customers, marketing the cart they already filled.
By showing the cart again to the customer in this way, you can drive the buying mindset as soon as a customer lands on your site. This is how to encourage that customer to complete the purchase with the previous cart.
Offer Discounts When Users Add More Items To The Cart
Sometimes, you can actually increase the number of products that a customer includes in their cart by offering a personal discount or offer. To make this work for you, find the most common problem customers face when they are ready to check out in your ecommerce store. This is often shipping.
For example, Gardeners.com uses a free shipping label at the top of the page when the cart is under $100. By encouraging customers to add more items to the cart until they hit the $100 mark, Gardener’s Supply makes great use of personalization to increase the value of each cart.
Show A Popup Ad When The User Wants To Leave Your Site
If you are serious about improving sales on your site, you need to start using more proactive ways to get visitors to do business with you. One of the most effective ways to do this is by providing an exit-intent popup depending on the action this customer has taken on your site. This could be a final call to action, an additional coupon, or even an ask for the user’s email address. This is a great way to start driving more sales from customers right before they leave your site.
The Website Has To Be More Relevant
One of the keys to improving your bounce rate is to make more relevant content on your site. There are a handful of ways to do this, but almost all of them can be improved with a smart personalization strategy. Thankfully, this is one of the easiest ways to add personalization to your website.
Since 55% of firms lack the right technology to personalize experiences, this is a great way to start with minimal technology and cost.
There are ways to improve the relevance of your site without the expense usually associated with the big data and advanced analytics the larger brands use, and we are going to take a look at them below.
Use Ad Text To Replace Copy On The Landing Page
One of the best ways to make your content more relevant is by replacing the copy of your landing page with the copy you used in the ads themselves. This is a classic example of dynamic text replacement, and it is a great way to build trust with your landing page by using a close message match.
Since personalized display ads have a 10x higher click-through rate compared to their non-personalized counterparts, this is a great way to increase your ad’s effectiveness. When you are driving sales from a landing page, this kind of attention to detail can make a huge difference in how many people follow through with their purchases.
Personalize And Profit
Now that you have a clearer idea about website personalization, you can start implementing it properly. At first, you might want to apply the basic personalization methods to the information that you already have. Focus on that current data and mind the technicalities.
After testing the basics and making sure they are effective, you may then move onto more complex strategies for driving higher sales than you have ever expected. Make sure to create unique and custom content that expands the limits of the technologies accessible to you. And always remember to test the results you get.
Content personalization level will define your position on the curve and audience attraction. One of the most crucial aspects here is hiring a trusted and reputable professional, such as a UX design agency that will check through and take care of your site’s personalization according to your goals and requirements. And if you do everything right, your sales are going to soar like never before. That is the power of web page personalization!