What Is Lead Generation and How Can You Build a Strategy?

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Did you know that 61% of marketers in the world say that generating traffic and leads is their number one challenge?

If you’re a part of this statistic and you need to learn how to overcome this obstacle ASAP, you’re definitely in the right place.

“What is lead generation?”

“Why does my business need lead gen?”

“How can I create a successful lead generation strategy?”

We’re about to cover all of these essential questions, so read on and get ready to boost your digital presence (and sales)!

What Is Lead Generation?

Lead generation is a marketing process that has the main goal of attracting prospects, capturing their interest in a certain brand, product, or service, and ultimately, turn them into conversions.

Nowadays, this process is more important than ever, as the internet has become an incredibly competitive field.

Think about it: your website is currently competing with over 1 billion other sites.

Yes, you read that right.

So the question is, how are you going to capture users’ attention unless you put some thought and effort into it?

And the answer is, you probably won’t.

How to Create a Lead Generation Strategy in 4 Steps

There’s no doubt that any business with an online presence needs to invest in lead generation.

However, if this is all new to you, you might not know where to start – but we’re here to help.

Note: The four steps we’re about to describe are a summarized version of what you’ll need to do, but if you want more information, one quick Google search will provide you with countless useful resources!

Step #1: Set Your Goals

Any solid strategy starts with establishing SMART goals.

This will help you make sure you are always on the right track, and it will also make it easier for you to monitor your lead gen performance.

Step #2: Define Your Lead’s Value

Depending on what your expected close rates are, the value of each lead will vary.

Make sure you establish how much a raw lead is worth for your business so that you can set a sustainable budget.

Step #3: Choose Your Lead Gen Tactics

From email to social media, PPC ads, and even telemarketing, there are countless tactics you can choose from to boost your leads.

Consider your goals, target audience, and budget, and pick the most appropriate ones.

Step #4: Develop a Response

Let’s say one of your prospects responds positively to your lead magnet.

What is the next step?

Make sure you create the entire response process so that you don’t end up losing qualified leads.

Take Your Digital Marketing Strategy (and Business) to the Next Level

Lead generation is a crucial part of any brand’s digital marketing success and the right strategy can boost your visibility, brand awareness, and sales like never before.

Now that you know the answers to the two million-dollar questions – what is lead generation and how can you start using it – it’s time to get to work! Start generating more leads and close more sales now!